The Inspiring Story Behind Sunshine Street Co. and Handmade Jewelry
Rachel Hunter shares how transforming personal grief into a business, Sunshine Street Co., became a vessel for healing and community connection in Lehi.
Rachel Hunter
Grief into Purpose
At a Glance
Archive Scoring
Introduction
The story of Rachel Hunter and Sunshine Street Co. is less about the mechanics of handmade jewelry and more about the alchemy of transforming profound personal sorrow into a source of communal light. After the passing of her young cousin, Brooklyn, following a lifelong battle with cancer, Hunter found herself searching for a way to channel her empathy into a tangible, enduring purpose. The act of stamping 'Brooklyn Strong' onto copper bracelets during a local fundraiser served as the catalyst, shifting her focus from the isolation of grief to the shared intimacy of memorializing loved ones. For Hunter, each piece of jewelry serves as a physical archive—a tiny, precious monument to a name, a date, or a significant life event that her customers entrust to her. Her studio, tucked away in her Lehi home, operates as a quiet sanctuary where she crafts these keepsakes, often navigating the delicate balance of motherhood and entrepreneurship. She views her work not merely as a commercial enterprise but as an act of service, frequently finding herself creating for those at their most vulnerable, such as families navigating the wake of a loss or those celebrating the milestones of a new generation. The community of Lehi plays an active, vital role in this narrative. The support shown to Hunter reflects a deep-seated tradition of neighbors rallying around one another in times of transition and sorrow. Through her 'Make a Day Monday' initiative and her presence at local high school events, she has woven her business into the social fabric of the town. Her journey highlights the enduring nature of human connection and the ways in which small, intentional acts of creativity can anchor a person to their home and their neighbors. Ultimately, Hunter’s life and work in Lehi stand as a testament to the idea that even in the face of 'roller-coastery' life events, one can create space for both personal fulfillment and communal healing. By choosing to stay and grow in her hometown, she contributes to the quiet, constant pulse of the community, ensuring that stories of love, loss, and resilience are not just remembered, but worn and shared.
Episode Overview
A detailed look at the topics, people, and context of this conversation.
This episode features Rachel Hunter, a lifelong resident of Lehi and the founder of Sunshine Street Co. The conversation explores her transition from a stay-at-home mother into a bespoke jewelry maker, sparked by her cousin’s battle with cancer. Hunter reflects on how the 2021 Lehi Roundup community fundraiser provided both the technical inspiration and the emotional clarity she needed to launch her business.
Throughout the discussion, Hunter provides an authentic look at the challenges of balancing motherhood with the demands of a growing, one-woman business. She shares poignant stories of her customers—ranging from grandfathers mourning a spouse to families honoring children lost in tragedy—illustrating how her jewelry serves as a meditative, almost spiritual, outlet for both herself and those she serves.
The tone is deeply reflective, oscillating between the lighthearted realities of local life and the heavy, sacred nature of grief. Hunter speaks candidly about the shifting landscape of Lehi, her deep-rooted loyalty to the town, and her conviction that starting a business requires only the courage to try and the passion to see it through.
Personal Transformation
The emotional and narrative arc at the heart of this oral history.
Rachel Hunter’s journey is one of channeling profound personal grief into a tangible service that sustains both her own spirit and the spirit of her community. Beginning as a mother navigating the quiet, sometimes isolating demands of child-rearing, Rachel felt an internal void—a hunger for an identity beyond motherhood that allowed her to contribute to her family’s stability while expressing her innate empathy. This restlessness was interrupted by the devastating loss of her young cousin, Brooklyn, whose courageous battle with cancer sparked the conceptual birth of Sunshine Street Co. The act of stamping 'Brooklyn Strong' into copper bracelets during a community fundraiser acted as a catalyst; she discovered that the physical act of creation could serve as a conduit for healing. This shift from a passive observer of tragedy to an active creator of keepsakes transformed her self-perception. She moved from a state of seeking purpose to embodying it, learning that she could be both a nurturer to her children and a vital contributor to the emotional landscape of her peers. Through the discipline of business—the 'roller coaster' of entrepreneurship—she learned that her value was not tied to being 'perfect' or 'fancied up,' but rather to the genuine, empathetic connection she fostered with her customers. The transformation is evidenced in her confidence; she moved from feeling like a 'mute' in her youth to being a voice for comfort in her community, proving that resilience is found in the ability to turn a 'no' into a 'yes' by simply showing up.
Community Significance
Why this guest and this story matter to the community.
Rachel Hunter represents the modern, entrepreneurial heart of Lehi—a community that is rapidly shifting from its rural, agricultural roots to a complex suburban landscape. Her significance lies in her role as a 'healer' through commerce. In a time of rapid growth, where isolation can easily take root, she provides a touchpoint for connection. By creating personalized, memorial jewelry, she allows the residents of Lehi to hold onto the people and moments that define their internal lives. She acts as a witness to the community’s sorrow and joy, documenting births, losses, and milestones in metal. Without her presence, there would be one less avenue for citizens to translate their shared grief and celebration into physical symbols of belonging. Her work bridges the gap between the town’s older, close-knit history and its newer, more diffuse population. She reminds the community that Lehi is still a place where people look out for one another and where an individual's small business can serve a profound social function.
"Growing up in a small town, I learned that connections go beyond blood. They're built through shared experiences, friendships, and the moments we celebrate together."
— Ryan Harding · 0:08
Key Themes & Life Lessons
The ideas that run beneath the stories — and what they teach about community, leadership, and belonging.
Wisdom & Life Lessons
The primary wisdom shared is that 'things happen in your life for a reason,' even the most painful ones. Rachel suggests that the most profound insights are often found by looking backward, recognizing that small, random experiences are actually building blocks for a future purpose. Another piece of wisdom is the rejection of 'perfectionism' in favor of 'authenticity.' Whether she feels 'cool' or 'a mess,' she maintains her commitment to her craft, showing that consistent, imperfect action beats paralysis. Finally, there is the wisdom of community interdependency: she notes that even when she feels she is the 'one doing the making,' she often feels like an instrument for a higher, more collective good—an 'angel moment' that underscores the value of humility in one's work.
Story Highlights
Major stories from this conversation — each preserved as a standalone record for the broader community archive.
Following the tragic loss of her cousin Brooklyn, who battled cancer for eight years, Rachel Hunter found inspiration in a community fundraiser. Helping create 'Brooklyn Strong' bracelets for the Lehi Roundup, Rachel discovered the impact of personalized, handmade jewelry. This experience catalyzed her to launch her own business, Sunshine Street Co., transforming her grief into a creative outlet and a way to contribute to her family.
Emotional Significance
The story is deeply rooted in grief and the need to find purpose during a period of immense personal loss and life transition.
Why This Matters
It demonstrates how community participation during a tragedy can ignite a lifelong passion and business endeavor.
Life Lesson
Out of great personal tragedy can come a constructive path forward that serves both oneself and the community.
Transformation
Rachel transitioned from searching for identity beyond motherhood to becoming an entrepreneur whose work honors the memory of her cousin.
What It Reveals About Rachel Hunter
Rachel is an empath who processes her emotions through connection and tangible, creative acts.
What It Reveals About the Community
Lehi is a town that rallies behind its residents during times of medical crisis and grief.
Community Value Preserved
The culture of mutual support during mourning.
For future generations: It serves as a testament to how local traditions and support systems in Lehi provide a foundation for residents to recover from hardship.
Rachel initiated 'Make a Day Monday,' a social media outreach program where community members nominated local women who were struggling or deserving of recognition. She would then provide them with 'sunshine' through her jewelry and gifts, fostering a culture of gratitude and support in Lehi.
"I feel honored to be part of special things that are hard—the good, the happy, the celebratory things, but also those hard sad moments to just reflect on someone's life."
— Rachel Hunter · 16:15
Historical Preservation & Legacy
What this interview preserves about community history, cultural legacy, and intergenerational knowledge.
Preservation Value: High
This episode preserves a specific snapshot of Lehi’s cultural and economic transition during the early 2020s. It captures the intersection of personal grief and entrepreneurship, providing a rare human-centered record that supplements standard historical documents. It is an essential, albeit intimate, piece of the contemporary community identity.
Why This Episode Matters Historically
This record captures the essence of the 'new' Lehi—a place where the traditional, small-town support systems are being re-contextualized for a booming, modern era. It preserves the voice of a resident who witnessed the transition from a single-high-school town where everyone 'bled purple' to a multi-high-school hub where development and transit infrastructure (like the P-crossing) are changing the physical and social flow of daily life. Historically, this episode serves as a primary source for understanding how small, home-based industries (like Sunshine Street Co.) emerged during the early 2020s to satisfy a craving for human connection during times of rapid change and global uncertainty. It provides evidence of the enduring, deep-seated culture of volunteerism and mutual support that has defined Lehi for generations, now expressed through social media and digital commerce.
What Future Generations May Learn
Future generations will learn that progress in Lehi was not just about concrete and highway expansion, but about the resilience of its people in keeping the town’s 'heart' alive. They will see that even as a town grows, the fundamental human need for recognition, memorialization, and neighborly support remains the bedrock of a healthy society. Rachel’s story teaches them that the biggest impact often comes from the smallest acts of kindness—such as a hand-stamped necklace. Residents of the future can look back at this time and understand that while they faced traffic, growth, and urban sprawl, their ancestors were intentional about creating 'sunshine' and maintaining their humanity. The interview serves as a reminder that history is not just made by politicians, but by mothers and entrepreneurs who chose to stay, build, and connect.
Community Memory Preserved
This transcript preserves the specific, fading memory of a more rural Lehi, where students from across the region (including Eagle Mountain and Saratoga Springs) unified under the Lehi High School banner. It documents the community's emotional response to the loss of local youth, particularly the story of Brooklyn’s cancer journey and the subsequent community-wide 'Brooklyn Strong' fundraising effort, which illustrates the unique way Lehi rallies around its own. It also preserves the memory of the 'Lehi Roundup' and 'Coler's' as vital landmarks and traditions that anchored the community's collective life before recent waves of development. The episode also documents the evolution of the local economy from storefront-dependent businesses to the rise of social-media-based, Instagram-driven commerce that allowed Lehi residents to bypass traditional brick-and-mortar limitations while staying deeply embedded in local social circles.
Local Knowledge Preserved
The episode captures the specific, lived experience of navigating Lehi’s modern infrastructure, including the frustration with the new 'flex lanes' and 'P-crossings' that define contemporary travel in the city. It also preserves the cultural knowledge of how local businesses like hers became informal, grassroots hubs for social support through initiatives like 'Make a Day Monday,' showcasing the unique, hyper-local generosity of Lehi’s women. It records the shift in school-related sports and activities—drill teams, cheer competitions, and high school rivalries—as central social calendars around which the community organizes its time and identity.
Intergenerational Lessons
For children and students, the lesson is that you do not need to wait for a 'grand calling' to start something that matters. By witnessing Rachel’s journey, young people learn that starting a business—or any passion project—is a way to contribute to the greater good while pursuing personal growth. The lesson is simple: 'Just do it.' Entrepreneurship for the next generation should not be feared as a risk, but embraced as a tool for problem-solving and service. For parents, the lesson is one of grace regarding the 'motherhood struggle.' Rachel highlights the validity of experiencing 'mom guilt' and the necessity of finding one’s own identity while raising a family. It serves as a reminder that being a parent is the primary role, but having an outside pursuit, when done with heart, can make one a better, more present parent. For community leaders and builders, the lesson is that connection is rarely about large-scale policy; it is about providing spaces—digital or physical—for people to be seen, remembered, and supported during their most intimate moments. The lesson for those who feel the weight of their own grief is that trauma, when processed through an act of creation or service, can transform from a burden into a bridge to others.
Community & Cultural Insights
Lehi is characterized here as a place of paradox: it is rapidly changing and sometimes frustrating in its urban layout, yet it remains profoundly parochial in its heart. The school system remains a primary pillar of social identity; the drill team and football culture still draw the community together, providing the infrastructure for local commerce. The culture is one of 'cowboy roots' meeting suburban convenience. There is a strong, gender-based support system where women in the community actively nominate and uplift one another, particularly in times of struggle. The church and family values are implied, but the primary cultural driver is the 'neighborly' instinct to 'come in clutch' when someone is suffering. This suggests that while the landscape of Lehi is changing, the core character of the people—characterized by an empathy-first, action-oriented approach—persists. It is a place where a 'ghetto Google form' can turn into a community-defining business because the town trusts and supports its own.
Historical Context
This episode captures the cultural and social atmosphere of Lehi, Utah, in the early 2020s, a period marked by rapid suburban growth and a simultaneous effort among residents to maintain small-town interpersonal connections. It reflects the post-pandemic trend of local micro-entrepreneurship, where personal stories and online community engagement became the foundation for economic and emotional support systems within the city.
Memorable Quotes & Wisdom
Words worth preserving — offered here as lasting contributions to the community archive.
"Growing up in a small town, I learned that connections go beyond blood. They're built through shared experiences, friendships, and the moments we celebrate together."
— Ryan Harding
0:08
Articulates the spirit of Lehi as a community tied together by more than just geography.
Defines the foundational philosophy of the project and the importance of localized human connection.
"It was spontaneous and random but not random. When you look back, certain things happen in your life for a reason."
— Rachel Hunter
2:34
Highlights the resilience of local entrepreneurs who find meaning in personal hardship.
Reflects the guest's perspective on how tragedy paved the way for her professional purpose.
"I'm a one-woman show. Sometimes it feels hectic and sometimes even sad, and I get mom guilt, but it does make me feel alive and contributes to something other than just motherhood."
— Rachel Hunter
9:12
Validates the experience of stay-at-home mothers in Lehi who seek individual identity outside of their primary domestic roles.
Addresses the universal struggle of balancing the high demands of parenting with individual creative ambition.
"I feel honored to be part of special things that are hard—the good, the happy, the celebratory things, but also those hard sad moments to just reflect on someone's life."
— Rachel Hunter
16:15
Illustrates how local businesses often serve as pillars of emotional support during funeral and memorial services.
Describes the intimacy of small-business work when it intersects with communal grieving.
"I'm the hands that are making it, but it's kind of from somebody else. I have little angel moments where I feel like I'm doing something spiritual."
— Rachel Hunter
18:18
Shows the depth of care and intention placed into local artisanal work in Lehi.
Provides insight into the spiritual or emotional reward inherent in craftsmanship.
"Lehi is amazing. When I ask who needs sunshine, they come in clutch. Women are awesome, and this community has such good hearts."
— Rachel Hunter
22:47
Documents the specific culture of mutual support and kindness found within the Lehi community.
Affirms the guest's deep-seated affection and trust in the character of her neighbors.
"If you have a hobby you are passionate about, just do it. You don't know what's going to happen if you don't try. If you have the love and passion behind it, most likely it's just going to fall into place."
— Rachel Hunter
24:56
Encourages the growth of a creative and entrepreneurial culture within the local town.
Acts as an empowering call to action for listeners who may be hesitant to pursue their own creative dreams.
Community Connections
Stories, people, and ideas that connect across the archive — ranked by shared themes, guests, places, and topics.
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Related Quotes
(4)Related Themes
(4)Civic Leadership
Profiles of the people who shaped local government, planning, and policy in Lehi — and what their stories reveal about what good leadership actually looks like at the community level.
Community Resilience
How Lehi residents have navigated challenge, change, growth, and hardship — and emerged with optimism, connection, and a deeper appreciation for what they've built together.
Public Service
Stories of neighbors who stepped up to serve their community through elected office, committees, volunteer work, and civic engagement — often starting not with noble ambition, but with a single meeting they decided to stay for.
Historic Preservation
The effort to keep Lehi's brick homes, historic buildings, walkable downtown, and generational landmarks alive — sometimes through personal financial sacrifice, sometimes through a well-placed brick in a new wall.
Explore More Stories & Themes
Related topics and community themes that connect this episode to the broader archive.
Connected People, Places & Stories
Inspiration
Her passing inspired the founding of Sunshine Street Co.
Main Subject
The guest's business which focuses on hand-stamped personalized jewelry.
Community Context
The event where the initial fundraising bracelets were created.
Community Setting
The home of the interviewee and the primary customer base.
Emotional Core
The driver for the creation of memorial pieces and business philosophy.
Suggested Future Guests & Topics
Future interviews should target those involved in the 'Brooklyn Strong' movement to capture the multi-generational perspective on that event. Other candidates include local school coaches who have seen the transition of these drill/cheer teams over the last decade, as they are central to the social life Rachel described. Owners of other small, home-based businesses that have emerged in Lehi during the post-2020 era would offer a great comparative analysis of this economic shift. Finally, interviewing newer, non-Lehi-native residents regarding their experience of integrating into this 'purple girl' culture would provide a fascinating contrast to Rachel’s long-standing connection to the city.
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Full Transcript
Transcript source: AI-generated. This transcript has been lightly edited for readability.
Chapter 1: Podcast Welcome 0:000 secondsWelcome to Roots and Branches of Lehi, the podcast where we get to know the faces, stories, and lives that make up our community. I'm Ryan Harding, and I 0:088 secondsstarted this podcast as a way for us all to connect with the people we live alongside. Growing up in a small town, I learned that connections go beyond blood. They're built through shared 0:1616 secondsexperiences, friendships, and the moments we celebrate together. Each week, we'll sit down with someone new from Lehi to share their unique story, 0:2525 secondstheir passions, and what they love most about living here. So whether you've been here for years or just arrived, join us as we deepen our roots and reach out to our branches one story at a time. Chapter 2: Meet Rachel Hunter 0:3737 secondsWelcome Rachel Hunter to Roots and Branches of Lehi. Hello. Thank you. Thank you for coming on. Thank you for having me. I'm so excited. 0:4444 secondsYeah. Let's get to know you at first. So you were telling me before the show born in Brett. So you're from Lehi then? 0:5050 secondsOh, absolutely. Yes. I bleed purple. I know. We're a little orange now, too. 0:5555 secondsAnd I do love them. But yes, I was a purple girl. I grew up here and went to school here. I love it. I love Lehigh. 1:031 minute, 3 secondsGood. Awesome. And talk to me about what I guess life was a little bit more rural back in the day, too, you know? Chapter 3: Growing Up in Lehi 1:101 minute, 10 secondsYes. I mean, I'm elderly, but not like too elderly yet. Yeah. You're not that far back. 1:141 minute, 14 secondsBut even so, like I graduated in 2009. I don't even know how many years that is. 1:191 minute, 19 secondsBut it definitely was different. When I went to high school, my senior year, they separated like Cedar Fort and Eagle Mountain and 1:261 minute, 26 secondsOkay. Saratoga Springs. Everyone went to Lehi. Okay. 1:311 minute, 31 secondsSo, like I was on the drill team and all that I had girls that were clear out there. I always called it Africa. Like, but no, they all went here. Yeah. 1:391 minute, 39 secondsSo, that was a little rural. 1:411 minute, 41 secondsYeah. Okay. So, even in that period of time, things have changed a little bit. Oh, absolutely. Okay. Awesome. 1:461 minute, 46 secondsSo, you And where do you live now in Lehi? 1:491 minute, 49 secondsJust right here down. 2 minutes down the street. Okay. Perfect. Yep. 1:531 minute, 53 secondsThat's awesome. Yeah. So, as do I. It makes for a nice commute and stuff like that. Absolutely. Chapter 4: Introducing Sunshine Street Co. 1:571 minute, 57 secondsOkay. So, talk to me about you have a business, right? Yes. So, what's the name of the business? 2:022 minutes, 2 secondsMy business name is called Sunshine Street Co. Okay. 2:052 minutes, 5 secondsAnd I make jewelry like specifically like kind of what I'm wearing. Not kind of like what I'm wearing. 2:122 minutes, 12 secondsPersonalized jewelry. Hand stamp personalized jewelry. Accessories that make you smile is what my little slogan is. 2:182 minutes, 18 secondsI like it. So, what is that? Childhood dream all the time. Tell tell me how you where did this come from? 2:232 minutes, 23 secondsI don't know. Not childhood dream. I have been always I like to think I'm well-rounded. Sure. 2:282 minutes, 28 secondsBut so when I think back I'm like oh no I could see myself doing that. But no I wasn't like I when I do this and that. 2:342 minutes, 34 secondsIt was spontaneous and random but not random. When you look back like certain things happen in your life for a reason. Yeah. 2:412 minutes, 41 secondsLet's think. So I I always get a little misty. I don't want to cry though. Okay. Chapter 5: The Story Behind the Brand 2:472 minutes, 47 secondsSo in the idea came to me in August 2021. my cousin. You guys, why I don't want to [laughter] cry. You're good. 2:572 minutes, 57 secondsNo, we're breathing. 2:592 minutes, 59 secondsLittle family, Lehi, love connected. I am like a empath heart. And so it's like, oh, someone cries, I cry. And I'm like, I'm so anyways. Okay, so my 3:083 minutes, 8 secondscousin, her name is Brooklyn. She passed away in 2021. Just a couple months before I Sunshine Street go. You guys, this is not good. And you're not a dude, 3:163 minutes, 16 secondsso I can't just be like, I'll say it anyways. Oh, I'm on my period, so I'm extra gray. You're like, "Cut [laughter] that out." No. Anyway, so in 2021, it was the Lehigh Roundup. 3:273 minutes, 27 secondsYep. 3:273 minutes, 27 secondsWe My cousin was fighting cancer for eight years at this point. She was diagnosed when she was six or sorry, eight, like eight and she passed away 3:353 minutes, 35 secondswhen just right before she would have turned 16, I believe. Okay. 3:393 minutes, 39 secondsWe were doing a little fundraiser for her. It was kind of getting towards the end of her fight. Yeah. 3:443 minutes, 44 secondsAnd it was again the Lehi Roundup. And it wasn't my idea. It was like my aunt and my cousin's wife that put this 3:523 minutes, 52 secondsfundraiser together that we worked all through the roundup to sell these Brooklyn Strong bracelets, kind of like those copper bracelets. I think of them as cowboy bracelets. 4:004 minutesTheir family is very cowboy, the legit Lehi. So, we we stamped them out and they said Brooklyn Strong with a hammer and an anvil and anvil. Yes. 4:094 minutes, 9 secondsAnd I just was like, "Oh my gosh, that's how you personalize them. That is so freaking cute. I love it." And we sold those at Colers. it will always be 4:174 minutes, 17 secondscolers not pine market to it those and put it out there she had a following at the time to follow her cancer journey and and I was like oh my gosh okay these 4:254 minutes, 25 secondsare so precious loved it I just loved that you could personalize it and at that time in my life I feel I had just two little boys at that point and I was 4:344 minutes, 34 secondslike searching and praying for something else I needed something other than motherhood and something to just feel alive and to contribute to family 4:434 minutes, 43 secondsfinances even just a little bit and it was just wild as soon cuz I saw that I was like so amazed that's how you personalize stuff and I'm like wait is 4:514 minutes, 51 secondsthis an answer kind of pushed it off but then by day two of us getting together with the community of Lehi friends family like making these and we were 4:584 minutes, 58 secondsmaking so many so many people were just receptive to them and being so sweet to support them to help raise money for medical bills. I'm like okay I love this 5:065 minutes, 6 secondswait I did love their bracelets but that's not necessarily my vibe. I'm like a necklace girl and always have been. 5:135 minutes, 13 secondsthere's a popular brand that I love and then I'm like, "Oh my gosh, wait, why don't I do the more affordable version of that?" 5:205 minutes, 20 secondsAnd so I just kept thinking about it and I'm like, "Let's go." Unfortunately, so Brooklyn, I I owe everything to her. 5:305 minutes, 30 secondsMy cousin that passed away, the idea came in that June, she passed away. What was it? August I think it was 5:375 minutes, 37 secondsAugust 10th. And I launched Sunshine Street Co. August 26, 2021. 5:455 minutes, 45 secondsThis Wednesday, just a couple days ago, it was my 5year anniversary, business anniversary. Yeah. And so, yeah, it's just really special. 5:525 minutes, 52 secondsThat's how it started out. Hopefully, that made sense. 5:555 minutes, 55 secondsThat makes a lot of sense. So, yeah, obviously a huge inspiration was was her, right? I mean, that's when everything started and everything got going. So, you've been doing it now for Chapter 6: Five Years in Business 6:036 minutes, 3 seconds5 years and and h what's the assessment of the business? How has it been? 6:066 minutes, 6 secondsIt's been good. It's been good. I feel like anytime someone asks me, it depends on the time of year, right? And it's very roller coastery. Sometimes I feel 6:156 minutes, 15 secondslike I'm so cool. What up? And other times I'm like, oh, hi. 6:196 minutes, 19 secondsBut the fact that even just reflecting the last couple days, how I said I just had my fifth year anniversary. I'm like, you know what? People still know who I 6:286 minutes, 28 secondsam and we'll put in orders and I'm like their gift girl or we'll make team gifts. And although sometimes I don't 6:346 minutes, 34 secondsfeel super fancy again depending on the year and different events that I get to be part of, I'm like actually that is I actually am cool. 6:436 minutes, 43 secondsI should be so proud of myself that after 5 years even someone is like wait I need this for our team. I need this for this or 6:516 minutes, 51 secondsthis person passed away. Can you get this special thing to this family that's grieving right now? So I'm like okay I'm kind of cool. 6:586 minutes, 58 secondsThat's Yeah. So is that so yeah talk to me about so somebody doesn't know this business and stuff like that what so you said handcrafted jewelry and stuff like that so talk to me about the different Chapter 7: Products, Customers & Personalized Jewelry 7:077 minutes, 7 secondstype when do people use your product and and what do you have women right I do have some stuff for boys I sell at the games a lot and I 7:147 minutes, 14 secondscall them little thug chains but women just the stuff I wear like dainty gold I do have some but I have a lot of mainly 7:227 minutes, 22 secondsgold and silver a little bit gold dainty just jewelry just like what I'm wearing laying chains and then the 7:317 minutes, 31 secondsjust stamp jewelry. So, personalize it with whether it's a little anniversary or a kids name or kids initials or an 7:387 minutes, 38 secondsangel number or a special symbol that represents something special to them. 7:427 minutes, 42 secondsSure. Okay. And is most of your business where does most of your business come from as far as people like how do they find you? Is mostly walking in online? 7:517 minutes, 51 secondsDo you you sell on different sites and stuff like that? Talk to me about that. So, I started off just on Instagram. Chapter 8: Selling Online and at Community Events 7:577 minutes, 57 secondsOkay. I started off on Instagram and I even back in the day when I launched August 26, 2021, I created just a little 8:058 minutes, 5 secondsI kind of call it a little ghetto Google form. Yep. But it was so great. So proud of it. 8:108 minutes, 10 secondsAnd yeah, so we started from there and then within a couple months I'm like, "Oh, excuse me. Wait, do people like 8:188 minutes, 18 secondsthis?" And they would just Venmo me at the end. And then that Christmas time, three months, fourish months into it, I'm like, "Oh, wait. we need to be a big 8:268 minutes, 26 secondsdog and get a website. And so for now, to answer your question, I'm like a yaker. Sorry. Oh, we can um I have a 8:348 minutes, 34 secondswebsite and then people also hit me up on just Instagram. Yeah, I'll go to different events here and there. 8:408 minutes, 40 secondsI do well at cheer competitions, dance competitions, and drill team competitions from October to May. That's my main focus and where I do best and thrive. 8:538 minutes, 53 secondsBut yeah, people hit me up on Instagram or just my website sunshinestreetco.com. 8:578 minutes, 57 secondsOkay. Okay. And so do you have employees too? Is it just you like oneman band kind of thing? What? Okay. Chapter 9: Running a One-Woman Business 9:039 minutes, 3 secondsSpeaking of one man band man or one man band. I love that place. A Lehi. Yes. 9:089 minutes, 8 secondsLehi Legacy right there. I get a little bit of pancake. Anyways. [snorts] Okay. Yes. No. I'm a one woman show. Okay. 9:129 minutes, 12 secondsIt is I with these events that I had mentioned like the competitions sometimes they can get a little wild and I'm a mom with three kids so sometimes I 9:209 minutes, 20 secondsneed some help. I don't necessarily have an employee, but I definitely I hire a neighbor girl or a niece to help me out 9:289 minutes, 28 secondsrun competition sometimes, different events. Chapter 10: Balancing Motherhood and Entrepreneurship 9:319 minutes, 31 secondsSo, how do you Yeah. And you mentioned So, you have three kids. So, how do you balance that with work and family and all that kind of stuff? So, I make everything out of my office. 9:389 minutes, 38 secondsI make the all of it is I It is me. It is Rachel that is handmaking it with love. And I just have an office in our 9:459 minutes, 45 secondshouse and if the door's shut, they know mom's creating in there. Yeah. I don't know. But so you're able to balance it then. Yeah. 9:539 minutes, 53 secondsI mean, not always perfect. Sure. 9:559 minutes, 55 secondsAnd sometimes it feels hectic and sometimes even sad where I I'll sometimes get mom guilt. Sure. 10:0210 minutes, 2 secondsAnd not from anyone else. It's just me. It's just women. Sure. 10:0610 minutes, 6 secondsFeel that. And it's hard. Sometimes I'm like so proud of myself and I get stoked to go to certain events. Like it really does make me feel alive and something 10:1310 minutes, 13 secondsother than just, oh honey, we're not really wiping butts anymore. 10:1710 minutes, 17 secondsBut I like instead of just being the the mom thing, which is so great and that's such a great calling and that's if that's all you do, that's so great. But 10:2510 minutes, 25 secondsit's like I needed a just a little something extra. 10:2810 minutes, 28 secondsBut I like to say my number one job is being a mom. 10:3110 minutes, 31 secondsYeah, it is. It really is. And then Sunshine Street Co is my second job. Yeah. 10:3610 minutes, 36 secondsBut yeah, we do what we can to balance it. And I think I do fairly well. Chapter 11: Kids, Creativity & Family Life 10:4010 minutes, 40 secondsAre you your your kids are any of them girls then? 10:4310 minutes, 43 secondsYes, I have one little girl. She's my youngest. Okay. She's my little best friend. So, I have two boys. I have a nine-year-old. 10:4910 minutes, 49 secondsSo, like a fourth grader, a first grader, a little boy, and then a little girl that is going into preschool this year. 10:5610 minutes, 56 secondsOkay. So, does she get to wear any of your product yet? 10:5810 minutes, 58 secondsAll day, every day. She wears the cute little hoops every day. She sleeps in those bad boys and she has a cute little layering necklace that she just never even takes off. So, she's always looking spicy. She looks good. 11:0911 minutes, 9 secondsYes, of course. Mom's girl. You got to sport that jewelry. 11:1211 minutes, 12 secondsOh, absolutely. She looks good. She's like a little walking billboard. Yeah, that's perfect. Good. What do So, do you have a favorite piece of jewelry that Chapter 12: The Signature Delilah Discs Collection 11:2011 minutes, 20 secondsyou do? Obviously, you're making lots of different jewelry and stuff. Do you have a you have something favorite that you like? 11:2511 minutes, 25 secondsSo, there's two discs that I make most of. There's a variety of different things, but the two main things that people choose is I call it the mini 11:3311 minutes, 33 secondsDelila and the Delila. It's like this size. This is my Delilah, and it's a little bit bigger. And then there's another one that I would say is the main one that's a little bit smaller disc 11:4111 minutes, 41 secondsthan this that would only fit an initial or a number or a symbol. Whether that's I do a lot of the little I love you or a mountain or 11:4911 minutes, 49 secondsjust something that represents something special to them. Yeah. 11:5211 minutes, 52 secondsAnd but I like them all. But I do kind of when people choose this one, the Delilah, because it's a little bit bigger and you can put I can tell and 12:0112 minutes, 1 secondassume a little bit more of okay, what is the story behind this? Who is this going to? Because like the one I'm wearing today, I'm selling at the Lehigh 12:0912 minutes, 9 secondsgame and it's my boy's a football player. So, we've got the Lehigh Aux and then his football number. But yeah, I just I whether someone sends in a little 12:1812 minutes, 18 secondsname or a a date or sometimes I have a little heart that has little angel wings on it. And I don't know 12:2612 minutes, 26 secondseverybody that puts it in an order, but certain things when they're chosen for me to personalize, I'm like, "Oh, this one 12:3412 minutes, 34 secondshas to be in regards like representing someone that has passed on." Yeah. 12:3812 minutes, 38 secondsLike a little initial or something. So I I like to do the Delilas because a you can tell there's a little bit more detail into them. 12:4612 minutes, 46 secondsMore personalized, right? As opposed to just, hey, that's pretty jewelry. It's like, oh no, it's personalized jewelry, right? And stuff. Okay. I like that. So, Chapter 13: Managing the Business Behind the Scenes 12:5312 minutes, 53 secondsobviously being a business owner and stuff like that, are there things that you've learned from running a business now that that you didn't know or that 13:0013 minuteskind of surprised you about just being a business owner? 13:0313 minutes, 3 secondsI don't know. I'm like, I don't know what has surprised me. 13:0713 minutes, 7 secondsYou get to do so obviously making the jewelry that that's not surprising, right? Doing that, but running books and advertising are some of those things 13:1513 minutes, 15 secondsthat you know maybe did they come naturally to you that the that part of things? 13:2013 minutes, 20 secondsYes and no. I like to think for the majority of my life excluding like freaking elementary school and that was 13:2713 minutes, 27 secondsI was like a mute but from seventh grade on I feel like I have been a sure 13:3413 minutes, 34 secondsout there girl a girl with confidence a happy girl confident girl so it was scary but also not 13:4213 minutes, 42 secondssure if that makes sense I remember when I decided and I'm like oh I'm going to do this cuz I wouldn't leave my mind after that how I talked about the making the 13:5113 minutes, 51 secondsbracelets for my cousin for the Brooklyn Strong bracelets. It like wouldn't leave my mind for two months and then I'm like, "Okay, let's create a little Instagram, start a little teasing." Yeah. 14:0014 minutesAnd I would put my face I wasn't really scared. Sometimes I am. Just depends. 14:0514 minutes, 5 secondsEverything's roller coastery. Sometimes I go into a little hole where I'm like, it's not scary. And then other times I'm like, it actually is. Sure. Sure. 14:1214 minutes, 12 secondsBut yeah, I don't know if [clears throat] I answered that question very well, but that's perfect. No. So talk to me about So obviously you mentioned a lot of personalized stories. Do people ever Chapter 14: Memorial Jewelry and Healing Through Keepsakes 14:2014 minutes, 20 secondskind of talk to you and say, "Hey, this is for this person that passed on or different things like that." Do you have any cool stories from some of the kind of the personalized jewelry you've been able to do? 14:2914 minutes, 29 secondsYes, I feel like I have so many, so I should have a million on the top of my head, but let's think. I do feel I feel 14:3814 minutes, 38 secondshonored, especially I can't remember if it was like my husband or my friend saying the other day where sometimes I'll feel like, "Oh no, I'm so cool. I'm not cool." Yeah. 14:4514 minutes, 45 secondsAnd then it's like, oh my gosh, wait. Do you remember how you are like a healer for some people in I get a lot of 14:5214 minutes, 52 secondsorders. I've done them for not a party, but like a what? Like a funeral like the families. I've had big orders where it's oh we're getting years ago I think for 15:0215 minutes, 2 secondsall the granddaughters and the sisters aunts someone ordered something to represent the grandma and it was like a music note on my little Delilah 15:1015 minutes, 10 secondsand that was just something special to connect them and on such a hard day feel a little not only pretty and confident but special feel connected to their 15:1815 minutes, 18 secondsgrandma and then same with just a couple weeks ago someone had reached out to me and I actually think it's so funny when someone will reach out on Instagram or they'll text cuz Lehi really is amazing. 15:2815 minutes, 28 secondsThat is the bulk of my the community. I sell like all I send stuff all over the states, but the mass majority is right 15:3715 minutes, 37 secondshere. Lehi is freaking awesome. Like Utah County, they know me. And this girl reached out to me. She was actually my first customer. I love her 15:4515 minutes, 45 secondsso freaking much. And she's like, "Hey, I'm so sorry it's last minute, but this our neighbor girl passed away in a tragic accident as a little girl. Can I 15:5315 minutes, 53 secondsget I think it was like four or five necklaces for her mom and then the sisters to wear to the viewing. And then 15:5915 minutes, 59 secondsI also want a necklace for the little girl to put on her. She was doing her hair. She was going over to the mortuary 16:0716 minutes, 7 secondsand she was doing her hair and she I want to give them these necklaces and then also put it on the sweet little girl. Sure. And yeah, now I don't even 16:1516 minutes, 15 secondsremember the question, but I'm like certainly no, I love I feel honored to be part of special things like that that are hard, 16:2416 minutes, 24 secondsthe good, the happy, the celebratory things, but also those hard sad moments to just reflect on someone's life. 16:3216 minutes, 32 secondsYeah. Yeah. Which again, what an honor to be a part of. Obviously those very intimate, you know, funeral is a very intimate occasion, right? I mean, that's 16:4016 minutes, 40 secondssomething that's very emotional and stuff and you get to be obviously there's lots of people involved in that, but you're playing a role in that. Chapter 15: Make a Day Monday Moments 16:4816 minutes, 48 secondsYeah. And it's funny because I can think of certain experiences over the last 5 years when it's been weather. I'm just 16:5616 minutes, 56 secondsmaking something for someone because I did this thing called Make a Day Monday. Yeah. 17:0017 minutesI've been terrible at it since the summer, but every Monday I used to do for years and years. Every Monday I would reach out and I would say on my 17:0917 minutes, 9 secondssocial media do make a day Monday and say who knows somebody in the area a local woman and sometimes it was like girls but like a local woman who needs 17:1717 minutes, 17 secondssome sunshine and they would get on and comment on my real real or in my stories and be like I nominate this person because she's going through this hard 17:2517 minutes, 25 secondsthing or she just is a good mom and blah blah blah and oh my gosh what is wrong 17:3217 minutes, 32 secondswith me now [laughter] I forgot where I was going with it. Crap. This is what happens to my brain. This is what happens with my brain. Where was I going 17:3917 minutes, 39 secondswith that? We need to know that clip is discarded. That clip is discarded. Oh, no. State the question again. I'll remember. 17:4717 minutes, 47 secondsSo, we're talking about personalized things, right? Just the the meaningful moments that you're able to be involved in people's lives. 17:5317 minutes, 53 secondsOh, yes. Okay. So, I'm just I think I what I was saying was like there's many experiences that I've had in my office 18:0118 minutes, 1 secondwhere I'm making stuff where it's like almost a spiritual experience depending on who it's going to, who ordered it or it's just someone 18:1018 minutes, 10 secondsbeing sweet and through the nomination process or maybe I was just being a decent human and I'm going to make this for this person. Yeah. 18:1818 minutes, 18 secondsAnd it's like sometimes I feel like I have little angel moments that are like I'm the hands that are making it, but it's kind of from somebody else. 18:2818 minutes, 28 secondsSure. Sure. I love that. That's what I was trying to do. 18:3018 minutes, 30 secondsI love that. I love that. Again, I think because what you're hinting at is just the importance of some of these moments, right? And some of this because it's 18:3918 minutes, 39 secondsyou're I guess that that's what your personalized part of it is because it's not just jewelry. People can go get jewelry anywhere, right? yours is the whole point of yours is the personalized 18:4718 minutes, 47 secondspart, right? And so that documents or stamps in time a moment, right? Whether that's a a birth, a death, and anywhere 18:5518 minutes, 55 secondsin between, a marriage, a a special event, a reunion, an anniversary, those kind of things are moments in time. And so you're documenting that kind of thing, right? 19:0419 minutes, 4 secondsYes. And no, obviously it's a great thing. And I think those are important, right? 19:0819 minutes, 8 secondsAnd people need to remember those moments for sure. No, it's special. I'm glad that I get to be part of it. Yeah. Any other special memories? Any kind of 19:1819 minutes, 18 secondscrazy stories or any anything else that just stands out as far as that kind of personalized time? Chapter 16: The Story Behind the 11:11 Necklace 19:2219 minutes, 22 secondsI can think of a couple within the last year. I had mentioned that I like to sell and do well at competitions where 19:3119 minutes, 31 secondsthere's a bunch of girls, girls and moms that are just like, "Oh, you tried hard. 19:3419 minutes, 34 secondsLet's get you a little something." But I remember I was at a drill team competition. I think both of these were drill team competitions in the last in 19:4119 minutes, 41 secondsthe winter time. Yeah. And there was I sell this necklace that's 11-11. Yeah. 19:4719 minutes, 47 secondsWhich for those that don't know I call make a wish. You see it on a clock and a lot of people see that as an angel number. Okay. Make a wish. It's a special thing. And there was this guy 19:5619 minutes, 56 secondsand he was so cute. This grandpa and he walks by because yes, dads or grandpas, whatever will sometimes buy stuff if 20:0420 minutes, 4 secondsthey're with their granddaughter or whatever. But he was all alone. 20:0720 minutes, 7 secondsObviously, he was there to support granddaughter or something. But he walked by a couple times and he went, "Look at the table." And then one of the times he stopped and he was like, "I had 20:1520 minutes, 15 secondsthere were silver 111 necklaces. I think there was like four of them displayed out on a tile." And he's I'll take four 20:2220 minutes, 22 secondsof those. And I was like, "Okay, wait. I need to know why." I'm like, "First off, thank you for supporting me. I appreciate you so much." But I'm like, 20:2920 minutes, 29 seconds"Okay, first off, you're a dude. Second off, multiple." I'm like, "Tell me the significance. Why are you buying these?" and he said that his wife had just 20:3720 minutes, 37 secondspassed away and that was something special between the girls, his girls and the wife like 11-11. And so it was just 20:4620 minutes, 46 secondsso cute and it was funny because then halfway through the competition he came back and he's like I'm actually going to get them for my nieces or not my nieces sorry my granddaughters too. So in total 20:5520 minutes, 55 secondshe bought I don't know eight or nine of them and I'm like you're so cute and I was just I wanted to be a a fly on the wall when he gave them to them and he 21:0421 minutes, 4 secondswas even saying oh my gosh and my daughter just got even a tattoo of this like last night. It was just so crazy. 21:1021 minutes, 10 secondsSo I don't know. 21:1121 minutes, 11 secondsYeah, I like it. you got to be a part of that is that's part of I I suppose that's one of the the best parts about being a a business owner or 21:1821 minutes, 18 secondsyou know doing that is I think sometimes people think hey I'm doing this for the money and you you mentioned obviously you want to be able to help support the 21:2621 minutes, 26 secondsfamily and stuff like that and so so that is a part of it right but but there's a lot of ways to make money yes and so I like it that this is obviously 21:3421 minutes, 34 secondssomething that's meaningful to you something that you actually enjoy something that you found purpose in right absolutely and so I like that part of it because 21:4221 minutes, 42 secondsyou're able to help other people but also earn some money in the process of that, right? And I think that's always the best when somebody can combine 21:4921 minutes, 49 secondssomething they love and earn a living for it. That's the ideal. I think then it makes working a lot easier. Oh, absolutely. For sure. 21:5621 minutes, 56 secondsAnd so you're able to do it better. You mentioned Lehi and the community and stuff like that. So I love that Lehi has been so supportive of you. Talk to me about Lehi. So you grew up here and Chapter 17: Why Lehi Feels Like Home 22:0522 minutes, 5 secondsstuff like that. Talk to me about Lehi in general just as a community. What do you like about Lehi? Is this a place that you're still calling home that obviously you're still here, right? You haven't moved away. 22:1422 minutes, 14 secondsYeah. No. 22:1422 minutes, 14 secondsSo, why have you stayed? Why are you still here? 22:1622 minutes, 16 secondsI love Lehi. I feel like in the last 10 years or so, there's a lot of complaints of people and blah blah blah. And it is 22:2322 minutes, 23 secondsand I recognize that and those are very valid, but I you never know, but I can see myself I'm probably dying here. Sure. 22:3122 minutes, 31 secondsI don't know. I just love Lehi and the community really is so great. Um I mentioned the Make a Day Mondays that I used to be so consistent at. my like 22:3922 minutes, 39 secondsweek after week four years and then I fallen. I feel like it's just been a wild with being a mom lately. But oh my 22:4722 minutes, 47 secondsgosh, anytime I would post for those, especially in the first couple years, like it was the most beautiful experience. Like Lehi is freaking 22:5422 minutes, 54 secondsamazing. And they would just come in clutch when I'm like, who do we need to serve? Who needs the sunshine? Yeah, cuz that's like sunshine stre like I 23:0223 minutes, 2 secondsjust love happiness. I love making people smile and like it's in the name. 23:0723 minutes, 7 secondsI'm like, "So, who needs a sunshine?" And I would get so many nominations. And sometimes it would be multiple people nominating the same woman here in Lehi. 23:1623 minutes, 16 secondsAnd I'm like, "Yes." Like, everyone is just amazing. Women are awesome. They really are. And I'm just I don't know. I love freaking 23:2423 minutes, 24 secondsLehi. And this community has been so supportive and they just have good hearts. And we're all kind of punks a little bit sometimes, but overall 23:3323 minutes, 33 secondsbeautiful community. And I'm just so grateful for them. Chapter 18: Thoughts on Lehi's Growth and Road Changes 23:3623 minutes, 36 secondsYeah. If you were mayor for the day, is there anything you would change? Anything that you would like to see? Yeah, exactly. I [laughter] don't freaking know. Anything I would change? 23:4523 minutes, 45 secondsAnything you'd like to see add to or I don't know. You're happy. You're good. I don't I don't know. You know what? 23:5223 minutes, 52 secondsJust freaking find your crossings looking a little rough right now. Let's get right off of freaking P your crossing and I'm like, are we sure about this flex line? 23:5923 minutes, 59 secondsYeah, sure. 24:0024 minutesI feel there's going to be some collisions. Sure. Sure. 24:0324 minutes, 3 secondsBut that's just a random side note. I don't know. the way the lanes are right now, right? I think they're I'm always like, "What the freak?" And then it's rubbed off and I'm like, "Am I 24:1124 minutes, 11 secondsin the right lane?" And then a certain glare depending on or if it just rained. I'm like, "Death? What is happening? What lane are we in? We're not. 24:1924 minutes, 19 secondsWe'll hope that gets repaired here." Yes. No. Good. Good. This This has been great. I appreciate you coming on. I appreciate you talking to me. Is there anything we haven't covered that you wanted to cover? 24:2924 minutes, 29 secondsI don't think so. other than just re-emphasizing and thanking the Lehigh community. Truly, they have been so 24:3724 minutes, 37 secondssweet to me and supportive and I'm forever grateful. I love you all. Chapter 19: Final Advice and Closing Thoughts 24:4224 minutes, 42 secondsThen I'll ask this last question for you. What What advice would you have to somebody that maybe has a hobby, something that they enjoy doing? Would 24:5024 minutes, 50 secondsyou advise them to take it to the next level? Do something like what you're doing? What advice would you have to that person? 24:5624 minutes, 56 secondsJust freaking do it. Just go. You don't know what's gonna happen if you don't try. Yeah. 25:0125 minutes, 1 secondSo, in a way, taking me back to that summer of 2021, I'm like, was it a surprise I did it? Yes and no. I'm like, I just jumped into it within two months. 25:1125 minutes, 11 secondsI just started doing a little YouTubing and buying stuff. And I don't know if you're passionate enough about it. Yep. 25:1725 minutes, 17 secondsGo do it. If you have that love and passion behind it, most likely it's just going to go in place. Yeah. So, do it. Do the freaking thing. 25:2525 minutes, 25 secondsI love it. And your family's been supportive of you? Yes. Yeah. Good. It is. Okay. 25:3025 minutes, 30 secondsThanks, Rachel. Appreciate you coming on. Appreciate you talking to me. And and if people want to find you online, Sunshine Street Company, sunshine streetco.com or just hit me up on Instagram, sunshine street. 25:4125 minutes, 41 secondsOkay. Awesome. Thank you. Appreciate you. Thank you. 25:4425 minutes, 44 secondsThank you for joining us on Roots and Branches of Lehi. I hope today's story helped you feel a little more connected to the people who make up our community. 25:5125 minutes, 51 secondsRemember, every person here has a unique story, and together, we're what makes Lehi feel like home. If you know someone who would be a great fit for this 25:5825 minutes, 58 secondspodcast, please fill out the form in the show notes so we can reach out and schedule an interview. We'd love to hear from you. A big thank you to our 26:0626 minutes, 6 secondssponsors, the Workheart Home Mortgage team and Play Harding Nightly Vacation Rentals for supporting this show and helping us bring our community closer 26:1326 minutes, 13 secondstogether. Until next time, keep growing those roots and reaching out to your branches. Take care. Sync to video time
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