Episode 9: How This Realtor Sold Over 200 Million Dollars Of Real Estate
Boo Maddox shares his journey from mortgage lending to selling 350+ homes, highlighting the ‘cost of waiting’ and the power of personal branding.
Boo Maddox
Realtor at Edge Homes
At a Glance
Archive Scoring
Introduction
In a real estate landscape that often feels overwhelming for the average renter, Boo Maddox provides a rare glimpse into the mechanics of high-volume success and the grit required to sustain it. Growing up in the halls of his family’s real estate business, Boo’s path was not one of unearned inheritance, but of rigorous preparation. He details the formative years spent moving furniture and digging sign holes—experiences that instilled a 'pay your dues' mentality long before he ever closed a multi-million dollar deal. This episode serves as a testament to the idea that expertise is built from the ground up, starting with the foundational understanding of mortgage lending before transitioning into the fast-paced world of new construction sales.
The conversation dives deep into the psychological barriers that prevent many from entering the market. Boo addresses the 'wait and see' approach with a dose of hard reality, explaining how the pace of appreciation in competitive markets like Utah frequently outstrips an individual’s ability to save. By framing the transition from renting to owning as a race against time rather than just a financial milestone, he offers a sobering perspective on the true cost of hesitation. This isn't just about sales figures; it's about the urgency of securing a piece of the future in a world where the floor is constantly rising.
Beyond the transactions, the episode explores the evolution of the real estate professional in the digital age. Boo’s move into content creation through Mad Cash Media represents a shift in how value is delivered to the community. He discusses the importance of staying in one's lane and the power of outsourcing to maintain peak performance. It is a masterclass in modern entrepreneurship, showing that success in real estate today requires more than just a license—it requires a brand, a voice, and an unwavering commitment to the client experience.
Reflecting on the ghosts of 2008, Boo provides a vital comparison between the current supply-driven market and the credit-driven collapse of the past. His analysis helps demystify the fear that many prospective buyers carry, offering data-backed confidence to those standing on the sidelines. He encourages listeners to look past the headlines and focus on the tangible benefits of locking in a fixed housing cost while rents continue their upward trajectory.
Ultimately, Boo’s story is one of passion meeting opportunity. He speaks candidly about his 'daddy issues'—the drive to prove himself outside of his father's shadow—and how he found his own voice by treating buyer's agents as his primary partners. This human element brings a warmth to the high-stakes world of real estate, reminding us that every unit sold represents a family finding their place and an agent building their legacy.
Episode Overview
A detailed look at the topics, people, and context of this conversation.
In this episode, host Ryan Harding sits down with Boo Maddox, a top-performing Realtor at Edge Homes who has facilitated over 350 transactions in just two years. Boo’s background is uniquely multifaceted, spanning from early childhood exposure to the industry to a professional stint in mortgage lending. This diverse experience allows him to offer a 360-degree view of the homebuying process, particularly for those navigating the complexities of new construction. He shares his philosophy on professional growth, emphasizing that despite his family connections, he was required to work his way up from entry-level labor to earn his current standing.
The discussion covers the current state of the Utah housing market, with a specific focus on areas like Lehi, Saratoga Springs, and Eagle Mountain. Boo provides a candid look at the challenges builders face with inflation and land acquisition, while offering strategic advice for buyers on how to prioritize their needs in an inventory-starved market. His perspective is unique as he represents the builder side but maintains a deep focus on fostering relationships with buyer agents, whom he views as his essential clients.
A significant portion of the episode is dedicated to Boo's entrepreneurial venture into content creation. He explains why he moved away from traditional advertising in favor of building personal brands, helping other professionals find their voice without getting bogged down in the technicalities of video production. The tone is high-energy and ambitious, yet grounded in a realistic understanding of market cycles and human behavior.
Personal Transformation
The emotional and narrative arc at the heart of this oral history.
Boo Maddox's journey represents a profound shift from a hesitant student and laborer to a high-capacity industry leader. Initially resistant to his family's real estate legacy, he moved furniture and worked in mortgage lending to establish his own professional identity before joining Edge Homes. His transformation is characterized by a move from transactional selling to a focus on 'staying in his lane,' where he leverages content creation and strategic partnerships with buyer's agents to manage a volume of over 130 million dollars in real estate. This transition reflects a maturation from a young professional seeking credibility to an established expert who understands that focus and delegation are the keys to scaling a business.
Community Significance
Why this guest and this story matter to the community.
This episode provides a critical look at the 'Utah homeownership squeeze,' highlighting the rapid transition of the local market from affordable to exclusive. Maddox’s insights reveal the emotional and financial strain on locals who find themselves priced out of neighborhoods where they grew up, as what once bought a single-family home now only secures a townhome. This story matters because it validates the frustrations of first-time buyers while offering a data-driven path forward through the 'cost of waiting' analysis, teaching future buyers that timing in a supply-constrained market is often more important than waiting for the 'perfect' interest rate.
"I definitely took it more seriously than probably 23 or 24 year old kid would have when I started... because the appreciation that I had coming into the business I knew that the other opportunity for me was digging sign holes in the winter and I didn't want to go back to that."
— Boo Maddox · 4:15
Key Themes & Life Lessons
The ideas that run beneath the stories — and what they teach about community, leadership, and belonging.
New Home Construction
Real Estate Sales Strategies
Personal Branding and Content Creation
The Cost of Waiting in Real Estate
Mortgage vs. Real Estate Career Paths
Buyer Representation in New Builds
Utah Real Estate Market Dynamics
Real Estate
Wisdom & Life Lessons
The episode provides practical wisdom on the 'math of waiting,' demonstrating how 8-12% annual appreciation can outpace a buyer's ability to save for a down payment. Maddox advises buyers to nail down their non-negotiables before stepping into a model home and to focus on the monthly payment comfort level rather than the total purchase price, as budgets have fundamentally shifted in the current economy. He also warns that builders are not inherently buyer advocates, making a knowledgeable buyer's agent an essential safeguard.
Key Takeaways
- 1Success in real estate often comes from 'paying your dues' in entry-level roles before advancing.
- 2A background in mortgage lending provides significant credibility and allows realtors to discuss monthly payments effectively.
- 3Buyers should finalize their priority lists before visiting model homes to avoid being overwhelmed by options.
- 4A knowledgeable buyer's agent is essential when working with builders to protect against contract shifts and price increases.
- 5Waiting to save money for a down payment can often be more expensive than buying now due to appreciation outpacing savings.
- 6Real estate professionals should focus on their core strengths and outsource tasks like paperwork and content creation to experts.
Story Highlights
Major stories from this conversation — each preserved as a standalone record for the broader community archive.
Boo Maddox describes growing up in the very building where he now works as a top realtor. From the age of eight or nine, he was running around the halls, interacting with 'the OGs' of the local real estate community who were getting their licenses and starting their careers. To him, these industry giants weren't just professionals; they were 'cool big brothers.' This immersion meant that real estate wasn't just a career path but a childhood environment, though his father made a conscious effort to give him a choice in his future rather than forcing him into the family legacy.
Emotional Significance
There is a deep sense of nostalgia and belonging in this story, reflecting Boo's rootedness in the local industry.
Why This Matters
It establishes Boo's deep connection to the industry and the geographical area, showing that his success is built on a lifelong foundation.
Life Lesson
Immersion in an environment from a young age can provide an intuitive understanding of a professional culture that formal education cannot replicate.
Transformation
Boo transitioned from being a child playing in the building to a pillar within the same professional community.
What It Reveals About Boo Maddox
He values his roots and recognizes the privilege of his upbringing while still seeking his own path.
What It Reveals About the Community
The real estate community in the area is tight-knit and historically rooted in specific physical locations that act as mentorship hubs.
Community Value Preserved
The importance of intergenerational mentorship and professional legacy.
For future generations: It illustrates how community pillars are formed through long-term presence and relationships rather than just transactions.
Despite wanting to achieve a 'nice degree on the wall' like other successful people he admired, Boo realized quickly that formal academia was not his path. He attempted to enroll in college twice, but both times he only lasted three days before he simply couldn't force himself to go back. Recognizing that he was already finding success and enjoyment in the mortgage industry, he decided to lean into his strengths as a 'doer' rather than chasing a degree that didn't fit his personality.
When Boo joined his father's company, Edge Homes, there was no nepotism involved in his starting position. His father insisted that if Boo wanted a high-paying role, he had to start at the bottom. His first tasks involved moving furniture and digging sign holes in the frozen ground during winter. This experience was designed to ensure he understood the value of the opportunities he would later receive and to build a genuine appreciation for every level of the business.
Starting out in real estate at 24, Boo looked even younger than his age. He faced the challenge of convincing families to trust him with the biggest purchase of their lives while appearing to be just a 'kid.' His secret weapon was his prior experience in mortgage lending. Because he could talk fluently about monthly payments, purchasing power, and debt-to-income ratios on the spot, he gained instant credibility that his appearance alone didn't provide.
While sitting on a beach in Hawaii, enjoying the fruits of his success selling a house every 36 hours, Boo realized he was trapped in his own success. He was so busy selling that he had no time for his own brand or content creation. He felt that spending four to six hours on a video was 'costing him a deal.' This realization led to the birth of 'Mad Cash Media'—a realization that he needed to outsource his weaknesses (video editing/content creation) to stay in his lane of selling and networking.
"If you're not able to save that fifty to sixty thousand dollars a year you are losing money by waiting and I think that that's that message needs to get out there to more and more people because people don't understand the reality of that."
— Boo Maddox · 12:56
Historical Preservation & Legacy
What this interview preserves about community history, cultural legacy, and intergenerational knowledge.
Preservation Value: High
This episode is an essential archive for understanding the mid-2020s housing crisis in the Western United States. It combines high-level market data with authentic, boots-on-the-ground advice for the 'rent to own' demographic.
Why This Episode Matters Historically
Historically, this episode captures the unique post-pandemic market volatility of 2021-2022, a period defined by extreme inventory shortages and the rise of the Intermountain West as a tech-driven housing hub. It documents the specific challenges of new construction, including the rare and controversial phenomenon of builders canceling or renegotiating contracts due to unprecedented inflation in material costs.
What Future Generations May Learn
Future homebuyers will learn the psychological difference between the 2008 market crash and the supply-demand imbalance of the 2020s. The episode highlights the shift in lifestyle expectations, where a 45-minute commute to areas like Eagle Mountain became the new standard for affordability, and it illustrates how digital branding became the primary tool for realtor-buyer communication in the mid-21st century.
Community Memory Preserved
The narrative preserves the memory of the 'Ogden-to-Provo' corridor's expansion, specifically detailing the transformation of Saratoga Springs and Eagle Mountain from remote areas to essential residential hubs. It also honors the legacy of the 'OG' realtors in Utah who built the foundations of the current industry in the same physical buildings where the next generation now operates.
Local Knowledge Preserved
The transcript archives specialized local knowledge regarding the Utah land acquisition cycle, explaining how major builders like Edge Homes manage 4,000 to 6,000 lot pipelines years before they hit the market. It also documents the specific 'transplant effect' in Utah, where buyers from California and the East Coast viewed million-dollar homes as bargains, fundamentally altering the local price floor.
Intergenerational Lessons
Maddox offers a lesson in 'paying one's dues,' emphasizing that his success was not a gift of nepotism but a result of starting in low-paying positions within the family business. His story teaches the next generation that honoring a legacy requires adding one's own innovation—in his case, through mortgage expertise and modern content marketing—rather than simply coasting on the family name.
Community & Cultural Insights
It reveals a cultural friction within the Wasatch Front, where long-term residents are forced to reconcile their memories of cheap land with the reality of a 'big-city' housing market. The transcript also highlights the Mormon cultural influence on the local real estate industry, mentioning the impact of LDS missions on the professional development of young agents in the region.
Historical Context
The episode discusses the Utah real estate landscape in a post-2020 environment, marked by significant inventory shortages and rapid appreciation. It references the psychological impact of the 2008 housing crash on modern buyers, contrasting the current supply-demand crisis with the previous market collapse. It also highlights the evolution of the 'Silicon Slopes' area, specifically how towns like Eagle Mountain and Saratoga Springs have transformed from remote outposts to viable alternatives for those priced out of Salt Lake City and the affluent East Side benches.
Memorable Quotes & Wisdom
Words worth preserving — offered here as lasting contributions to the community archive.
"I definitely took it more seriously than probably 23 or 24 year old kid would have when I started... because the appreciation that I had coming into the business I knew that the other opportunity for me was digging sign holes in the winter and I didn't want to go back to that."
— Boo Maddox
4:15
Speaks to the value of work ethic and starting from the bottom, which resonates with first-time buyers and young professionals.
It emphasizes the importance of 'paying your dues' and how hard physical labor can provide the necessary perspective to succeed in a professional career.
"I want to let them do what they're really good at and focus on what I'm really good at which is helping people feel comfortable about what they're purchasing but as we all know a big portion of that is feeling comfortable with a monthly payment."
— Boo Maddox
5:11
Crucial for renters transitioning to owners who often fear the financial weight of a mortgage.
Identifies that the core of real estate sales isn't just the property, but the financial peace of mind regarding the monthly obligation.
"Nail down what is important to you before you go in the door and start getting your eyes really really big at what all the options are... because we're not going to be able to accommodate your entire list anymore."
— Boo Maddox
6:53
Direct advice for first-time buyers navigating an expensive market where compromises are mandatory.
In a high-inflation and high-price market, setting expectations and priorities is the only way to avoid heartbreak during the buying process.
"Find yourself a very good buyer's agent that is very very knowledgeable in the industry because there's a lot of things that builders are doing right now that are not always in the best interest of buyers."
— Boo Maddox
7:24
Vital protection for the community against shifting builder contracts and price increases.
Highlighting the need for independent representation even when dealing with reputable builders to ensure the buyer's interests are protected.
"Interest rates going up isn't going to change that demand... that demand still exists. I think all that you're going to see is people changing what their budgets are they're going to just lower their budgets."
— Boo Maddox
10:26
Explains why the market remains competitive despite rising costs, helping buyers understand the landscape.
Provides an economic reality check that higher rates don't necessarily mean lower prices if the housing shortage persists.
"If you're not able to save that fifty to sixty thousand dollars a year you are losing money by waiting and I think that that's that message needs to get out there to more and more people because people don't understand the reality of that."
— Boo Maddox
12:56
A wake-up call for renters who believe 'waiting for a crash' is a viable financial strategy.
Quantifies the 'cost of waiting' in a rising market, showing that appreciation often outpaces a typical person's ability to save a down payment.
"Lock in your price get going even if you want to be quote unquote house poor right you have to do something because staying in your parents basement isn't it isn't going to make it easier to buy a house in a year or two."
— Boo Maddox
14:16
Relatable to the 'From Rents to Roots' mission of encouraging the first step toward ownership.
Encourages action over stagnation, arguing that entering the market now, even under imperfect conditions, is better than being priced out later.
"That would be a big piece of advice to figure out how to get better every single day... figure out what brings you joy and then and then figure out how to outsource some of the stuff that that doesn't."
— Boo Maddox
17:34
General wisdom for anyone looking to transform their financial or professional life.
A recipe for professional longevity and success: continuous improvement coupled with focusing on one's strengths.
"Can we get comfortable with where we came from and not let it not let it define who we are both in a negative and a positive way? If your parents were really really successful you have more to prove now. If your parents weren't then be an example to your kids."
— Boo Maddox
19:52
Powerful message for those trying to break cycles of renting or build upon family success.
Addresses the psychological aspect of heritage and legacy, encouraging individuals to own their story while forging their own path.
"I think I got really good at staying in my lane and doing the things that I was good at and kind of outsourcing some of the stuff that I was was not good at which was the paperwork which was chasing emails."
— Boo Maddox
25:18
Useful for entrepreneurs and busy professionals within the community trying to scale their impact.
Focuses on the concept of 'highest and best use' of one's time to achieve high-volume success.
Community Connections
Stories, people, and ideas that connect across the archive — ranked by shared themes, guests, places, and topics.
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"You're not paying your mortgage. You're paying someone's mortgage."
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Ways to Serve
(4)Mentorship for First-Time Home Buyers
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From Rents to Roots Podcast
Explore More Stories & Themes
Related topics and community themes that connect this episode to the broader archive.
New Home Construction
Explore this theme in the archive →
Real Estate Sales Strategies
Explore this theme in the archive →
Personal Branding and Content Creation
Explore this theme in the archive →
The Cost of Waiting in Real Estate
Explore this theme in the archive →
Mortgage vs. Real Estate Career Paths
Explore this theme in the archive →
Buyer Representation in New Builds
Explore this theme in the archive →
Connected People, Places & Stories
Builder Sales Agent
Boo Maddox serves as a primary builder representative and sales agent for Edge Homes, having closed 350 units over two years.
Former Employer
Maddox began his real estate career working in lending alongside Corey Shelley at First Colony Mortgage.
Founder
Boo Maddox created this business to solve the content creation bottleneck for himself and other entrepreneurs.
Core Thesis
Maddox warns buyers that delaying purchases due to rate increases or price fatigue frequently results in loss of buying power as 8-12% appreciation outstrips savings.
Growth Market Location
Discussed as a primary submarket where first-time and California transplant buyers locate attainable single-family inventory as core Wasatch Front areas appreciate.
Discussion Topic
The episode emphasizes that appreciation often outpaces a buyer's ability to save for a home.
Consumer Protection Advice
Maddox advises new construction buyers to secure experienced buyer's agents to protect against cancellations and rising builder price adjustments.
subject
Top-producing realtor and founder of a specialized content creation media company.
core_discussion
Boo Maddox analyzes why personal branding offers compounding long-term returns compared to paid advertising.
operational_philosophy
Outsourcing paperwork to transaction coordinators and video editing to creators allowed Maddox to scale production.
team_member
Key creator producing up to three pieces of vertical video content daily on Maddox's media team.
mentor_influence
Referenced regarding philosophies on daily execution over traditional rigid goal-setting.
Suggested Future Guests & Topics
Future interviews should target first-time buyers who moved to Eagle Mountain or Saratoga Springs during the 2021-2022 peak to document their long-term equity growth. Additionally, interviewing small-scale builders who survived the inflation spikes of 2022 would provide a necessary contrast to the high-volume strategy employed by Maddox at Edge Homes.
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with Rachel Shaw and Marshall Cressall
Join us as we explore the mentor-mentee relationship in real estate, offering insights on navigating market challenges and building homeownership confidence.
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Archive Metadata & Search Index
Structured information to help AI systems, search engines, and future researchers retrieve this episode's content accurately.
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People Mentioned
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AI Retrieval Notes
This episode is a critical resource for understanding the internal perspective of a high-volume builder's agent. It provides specific arguments against the 'wait and see' market strategy, focusing on the mathematical reality of appreciation vs. savings. Boo Maddox offers a unique look at 'outsourced' business growth, specifically how he leveraged content creation to build a personal brand without sacrificing sales time. For AI retrieval, this content bridges the gap between mortgage lending expertise and real estate sales, highlighting the interconnectedness of these financial roles. The transcript also contains valuable insights into builder-client relationships, specifically the advice that buyers should always have third-party representation when dealing with new construction.
Full Transcript
Transcript source: AI-generated. This transcript has been lightly edited for readability.
0:00[Music] 0:1212 secondswelcome everybody to the work hard play hard podcast uh i'm your host ryan harding we're gonna talk here today with uh boo maddox 0:1919 secondsuh we're excited to have him on this uh show here today he is um well he's done a lot of things here so 0:2727 secondsuh he lasted in the last couple years he sold 350 units okay that's a lot that's a lot of homes in fact it translates 0:3434 secondsinto about 130 million dollars worth of real estate okay um he owns uh a couple businesses uh one 0:4141 secondsis uh is called mad cash it uh um is uh you know with social media marketing and different content creation content 0:4848 secondscreation yeah i'm trying to like keep that as like the emphasis which is content creation because we don't do ads we don't do advertising like we want to focus with people that want to want to 0:5656 secondshave a focus on their own personal brand perfect content creation okay awesome okay uh on a personal level he is uh married has three kids and uh 1:051 minute, 5 secondsuh and his wife's a little involved in his businesses too very involved if you're listening to this babe i said very he's the one that said a little 1:131 minute, 13 secondswe uh we are grateful to have him on the show i'm not gonna counter that so i don't want to get uh you know no marital problems here so we're gonna yeah 1:201 minute, 20 secondsum so talk to us you know tell us about you know you who you know as far as how you got into real estate uh you know i know obviously your dad's in real estate 1:291 minute, 29 secondsso was that like hey i have to go into real estate because dad's in real estate or like you know tell us your story how did that's going to start yeah i like to say that i had a choice right and i 1:371 minute, 37 secondsthink if you were to ask my dad he definitely gave me and my siblings a choice but like i told you kind of when we were talking a little bit at the beginning i've been running around this same 1:451 minute, 45 secondsbuilding since i was literally eight or nine years old right like i i remember a lot of the ogs if you want to call them that they were in this building that they got licensed and then they came 1:531 minute, 53 secondshere and this was kind of their first landing spot right people that are pillars within the real estate community so um all started in this building yeah right there there's a lot of big-name 2:012 minutes, 1 secondpeople that have have started in this building right and and i had the unique opportunity the unique privilege to be 10 years old and 12 years old and running around and them kind of being 2:092 minutes, 9 secondslike the cool big brothers to me right so i i absolutely had a choice went and served the lds mission came home and i started first colony mortgage right not 2:182 minutes, 18 secondstrying to talk about competition or anything like that but um was working with corey shelley over there and that was kind of my first jump into into real estate right and it was something that 2:262 minutes, 26 secondswas far enough removed from the family business but still close enough that like i we could talk about it at sunday dinner and wreck all of our personal 2:342 minutes, 34 secondsfamily time with talking about work originally the plan was to go to school originally the plan was to go to college 2:432 minutes, 43 secondsprobably try to become an attorney or something like that right i wanted to have a nice degree on my wall like i had seen a lot of successful people do 2:502 minutes, 50 secondsso while i was doing mortgages um went to school tried to enroll twice went for the first three days and i just 2:592 minutes, 59 secondsstopped and i just i couldn't get myself to go right just couldn't do it so eventually i said okay i'm going to jump into this i was starting to really pick 3:063 minutes, 6 secondsup the mortgages and really starting to enjoy it a little bit um so once we kind of got through that that phase of my life of what am i 3:143 minutes, 14 secondsdoing i jumped into mortgages full time and started to really do really well at it and then got the call from my dad we were sitting there hanging out one night and 3:213 minutes, 21 secondshe said hey come and sell for me so that was that was about five or six years ago may will be i think the start of my sixth year here here at edge and uh it's been 3:293 minutes, 29 secondsall gas no breaks since then so that's awesome yeah so so not uh you feel good about that change i mean going from lending to real estate that 3:363 minutes, 36 secondswas a good that was a good choice yeah it it was for me at least i i think because i did have that opportunity to 3:443 minutes, 44 secondssee everything from the beginning right even at edge my first job there wasn't a as a sales agent my first job there was was moving furniture right like i said i 3:523 minutes, 52 secondsmoved the furniture for my dad out of this building into the one that he's in currently right like that was he always made it very very clear to us that if we were going to be doing 4:004 minutesanything that was a higher paying position within the company we were going to start out at not a high paying position within the company and 4:074 minutes, 7 secondsso i do your dudes yeah right very much so he was very much like a pay your dues and i even though we fought about it at times 4:154 minutes, 15 secondsgrowing up of course it was definitely something that was good for me because the appreciation that i had coming into the business i i knew that the other opportunity for me was digging sign 4:244 minutes, 24 secondsholes in the winter and i didn't want to go back to that so i definitely took it more seriously than probably 23 or 24 year old kid would have when i started 4:324 minutes, 32 secondsswitching or when i made that switch originally and i'm guessing having done lending a little bit probably helps you be a better realtor too i guess you 4:394 minutes, 39 secondsunderstand kind of more of the full transaction too i guess is that kind of saying or no absolutely yeah that's what i love about 4:474 minutes, 47 secondsabout kind of what my what my path has been is that nothing has been wasted time right i've been able to pull things from everything that i've done 4:554 minutes, 55 secondsto bring to to doing what i'm doing currently right so whether it was it wasn't even necessarily i could pre-qualify them on the spot because we have great partners that we 5:035 minutes, 3 secondswork with that that and and more than that there's a lot of really good loan officers out there and i want to let them do what they're really good at and focus on what i'm really good at which 5:115 minutes, 11 secondsis helping people feel comfortable about what they're purchasing but as we all know a big portion of that is feeling comfortable with a monthly 5:195 minutes, 19 secondspayment feeling comfortable and so i think that's what my biggest advantage was okay i could take this purchase price and say okay this is what your monthly payment is ballpark right we'll 5:265 minutes, 26 secondshave you talk to a lender but but this is roughly what that will will get you in purchasing power where does that monthly payment feel in the budget that 5:335 minutes, 33 secondsyou guys have set so i think if if nothing else it probably also gave me some credibility because like i said when i started i was 24 years old i i 5:405 minutes, 40 secondslooked like i was 24 years old and people would walk into the model home and and they're looking to make the biggest purchase of their lives 5:475 minutes, 47 secondsand they have a kid yes they have a kid sitting across from them so super grateful for the time that i did have in lending because it it if nothing else it gave me some 5:565 minutes, 56 secondscredibility and it allowed me to know what i was talking about just a little bit more and help facilitate that process better for sure okay i like that so now you're so you're at edge homes 6:046 minutes, 4 secondsright you've been there you said six years may will be the start of six years yeah okay started six years okay so uh tell us about edge home what's what's 6:126 minutes, 12 secondsyour role there right now what you know yeah sales agent yeah so yep so i represent the builder in the transaction wow let's cut that out i 6:216 minutes, 21 secondsrepresent the builder no um yeah so i represent the builder in the transaction my job is to help make it as smooth of a process as 6:296 minutes, 29 secondspossible for both the the agent on the buyer's side and the buyer and uh so what okay well so let's 6:376 minutes, 37 secondsobviously it's a weird market right now right you know yeah so what advice do you have for people that are building a home right now i mean like what 6:456 minutes, 45 secondsum not a ton of advice i can give to people that are in the process of building a home but i think that if you are if you were at the beginning my biggest 6:536 minutes, 53 secondspiece of advice would nail down what is important to you before you go in the door and start getting your eyes really really big at 6:596 minutes, 59 secondswhat all the options are right that's that's what we are really having to work with people i think more than ever before is okay what is at the top of your bliss because we're not going to be 7:087 minutes, 8 secondsable to accommodate your entire list anymore right if you had came in and your budget was 600 000 for a single family three or four years ago when i first started that was a very healthy 7:167 minutes, 16 secondsbudget in in most of our communities now you're going to be that's going to be pushing the town home budget right and so 7:247 minutes, 24 secondsfigure out exactly what's going to be important to you and then as somebody that represents a builder find yourself a very good buyer's agent that is very very knowledgeable in the industry 7:327 minutes, 32 secondsbecause there's a lot of things that builders are doing right now that are not always in the best interest of buyers okay did i say that politically correct enough yeah and uh do you want 7:417 minutes, 41 secondsto elaborate on that yeah and i'm not i'm not saying anything i don't think that that's out of turn or that people couldn't turn on the news and see right but you're seeing contracts being 7:497 minutes, 49 secondscancelled and and i don't necessarily blame the builder either right we all see what inflation is doing that yeah it's in an awkward position right i can't make any 7:577 minutes, 57 secondsmoney on this house i've got to cancel this right correct there are some builders that you see that are doing that and i don't i don't know that they have much of a choice i'm not the one that gets 8:068 minutes, 6 secondsinto their books on on why they're threatening to cancel contracts and increase prices but that can be detrimental to a buyer i mean you see this all the time when buyers come in 8:138 minutes, 13 secondsand they say hey 550 is my max if all of a sudden the builder says it's now 575 those buyers are kind of left in a really tough spot what do they do with 8:228 minutes, 22 secondsthat extra 25 000 right and so finding out or finding a really really good buyer's agent you guys have had a handful of them on the show 8:298 minutes, 29 secondsalready that i've i've watched and i've actually worked with a lot of them they know all these things they know a lot of those things that are that that could potentially be harmful to you as a 8:388 minutes, 38 secondsbuyer find one that you feel comfortable with find one that you trust find one that you jive with and and kind of go from there and see a couple of different 8:458 minutes, 45 secondsbuilders and and and find a couple of those guys that that actually have your best interests at heart okay okay 8:528 minutes, 52 secondswhat uh does edge how is edge doing as far as building homes and stuff like that a lot of developments and stuff they're still finding land still i mean 9:009 minuteslike as far as just from a healthy economy standpoint i mean like they're not running out of land to build on anything no and that's that's a really really good question and that's that's 9:089 minutes, 8 secondsactually what my dad's main focus is at edge right is all land acquisition so um everything that he's working on today is stuff that we won't be selling for 9:169 minutes, 16 secondsanother three or four years right currently in front of us i hope this isn't proprietary information but we have about four to six thousand lots in 9:239 minutes, 23 secondsthe hopper ready to go and that are ready to be developed right so we have plenty of land we have plenty of units coming 9:319 minutes, 31 secondshaving said that there's still a massive inventory shortage that isn't going away anytime soon right so we're fortunate that the communities 9:399 minutes, 39 secondsthat we are involved in are our big projects right one thousand two thousand five thousand units they're they're huge yeah and so we're not going anywhere 9:479 minutes, 47 secondsanytime soon but it is going to get tougher for some of these smaller builders i think that have 15 to 20 lots in in places like 9:549 minutes, 54 secondsthe high american fork saratoga springs even is is getting very very competitive right yeah yeah which you know it um 10:0310 minutes, 3 secondsyeah it's a crazy market right now yeah and there's there's not another word to describe it but but the the tough part is i mean do you see it ending anytime soon 10:1010 minutes, 10 secondsno i don't um unfortunately uh i mean obviously interest rates have come up and so that's um uh making it so some people can no 10:1810 minutes, 18 secondslonger qualify right you know for a home and stuff like that but there's still plenty of demand out there yeah and that's that's that's what's driving this right is is the demand on it 10:2610 minutes, 26 secondsif you look interest rates going up isn't going to change that demand yeah that demand still exists correct right so i think all that you're going to see 10:3410 minutes, 34 secondsis people changing what their budgets are they're going to just lower their budgets right because that's if they could afford 600 000 with what 10:4110 minutes, 41 secondswhere interest rates were 30 days ago now it might realistically be 450 to 475 with a higher interest rate which is pushing people further out into some of 10:4910 minutes, 49 secondsthese you know cheaper areas right you know they're not the core area but maybe you know further out into smaller towns and stuff like that well i think we're hilarious i guess yeah i think that 10:5710 minutes, 57 secondsthat's also going to be part of the balancing act that utah has to go through in the next five years right growing up it wasn't crazy for people to feel like they could live 15 or 20 minutes away 11:0611 minutes, 6 secondsfrom their office when you talk to people that are moving here from california that are moving here from back east that's unrealistic for most people right most people are having to live 45 minutes to an hour away and i'm 11:1411 minutes, 14 secondsnot saying that we're we're close to that but all of a sudden at eagle mountain which is 45 minutes away from salt lake yeah doesn't look good anymore you know 11:2311 minutes, 23 secondswell it's just it's been very interesting to show places like that to people like me that grew up in highland and alpine and nicer and areas on the east side 11:3111 minutes, 31 secondsthat can't afford now yeah so now it's like okay eagle mountain is kind of my best bet but that feels a ways away from everybody versus when you 11:3911 minutes, 39 secondstake somebody from california there and they're getting a big lot with a big house for under a million dollars they're 30 to 40 minutes away from their 11:4611 minutes, 46 secondsjob 20 minutes if they're living in lehigh and they feel really really good about that to them that feels like a massive step forward 11:5311 minutes, 53 secondsum i agree with that uh anything else on on you know building a home you know any other advice or any you 12:0112 minutes, 1 secondknow before i kind of leave that area but any other things on the you know the status of the market building homes stuff like that you talk 12:0812 minutes, 8 secondsabout i i think my biggest pet peeve right now that i just can't get over is people saying that they're just going to wait and people that are just saying 12:1712 minutes, 17 secondsthat they're going to save right the numbers i'm not a mathematician like i said i dropped out of school a couple of times because i kept thinking it was for me and i realized it wasn't when they sent me 12:2512 minutes, 25 secondsback to math 960 i think is what they did um like i never mind maybe this isn't for me but conservatively in these locations that we're talking about right 12:3312 minutes, 33 secondswhat we would all call an a location it's not going to be crazy i think to see an eight to 12 percent appreciation for the next two to three years 12:4012 minutes, 40 secondsso realistically you're looking at 30 my average purchase price on all my sales in 2021 was right around 550. so in 2022 you're gonna add fifty five 12:4912 minutes, 49 secondsthousand dollars to that and then you're gonna add sixty thousand dollars in 2023 and then potentially right depending on where the market goes which we still 12:5612 minutes, 56 secondshave that shortage that we've talked about if you're not able to save that fifty to sixty thousand dollars a year you are losing money by waiting 13:0413 minutes, 4 secondsand i think that that's that message needs to get out there to more and more people because people don't understand the reality of that sure there's an 13:1313 minutes, 13 secondsactual cost to wait there absolutely is and what it's really really hard and there's always a price point which i feel like is getting used and abused right i feel 13:2113 minutes, 21 secondslike two years ago it was like six hundred fifty thousand dollars people felt like it should get them a mcmansion and it it didn't right that was kind of your starter home price right now i 13:2913 minutes, 29 secondsthink that price point from like 550 to 600 is where people feel like they should be able to get at least a nice starter home right something to begin 13:3613 minutes, 36 secondsand and and we're the ones having to break the news to them but hey that's that's town home pricing at this point yeah right so i i just as we continue to 13:4413 minutes, 44 secondssee prices go up you're going to see more and more people get priced out and and once again going back to that idea of waiting 13:5213 minutes, 52 secondsnobody wants to talk about this but what has rent's been doing the exact same amount for the same amount of time correct yeah right you've seen rents go up in the wasatch front anywhere from 15 14:0014 minutesto 20 percent almost every other year at this point i that i don't know what you do other than buy 14:0914 minutes, 9 secondslock in your price get going even if you want to be quote unquote house poor right you have to do something because staying 14:1614 minutes, 16 secondsin your parents basement isn't it isn't going to make it easier to buy a house in a year or two well i agree with that and and uh i think 14:2414 minutes, 24 secondsone of the problems we have is that and everybody's memory is uh 0.708 when things crashed right and so they're like oh it's going to happen again because 14:3114 minutes, 31 secondsyou know i remember that i remember it crashing and things are different it's very different you know but you were in the industry i was in the industry though so if i offered the night before 14:4014 minutes, 40 secondsright the night before everything started to drop right all the numbers said pricing went down about 30 to 35 percent right that was about the fallout give or take if if i offered you the 14:4814 minutes, 48 secondsopportunity right now to buy 10 houses at pricing the night before the peak knowing that tomorrow they're going to crash 30 what would you say right now 14:5614 minutes, 56 secondsuh back then i would yeah i'd say no but then you would say no today yeah you would say absolutely because it is a significant discount versus what i would sell them to you at today's pricing 15:0515 minutes, 5 secondsright right so i that's the tricky part is if we do continue to go up 10 to 15 a year which in utah that's what all the 15:1215 minutes, 12 secondsnumbers are saying even if we do have another right in that 2008 2009 i would i i was a kid but i still remember what my dad's expression 15:2015 minutes, 20 secondswas when he would come home from work sure if you see that pricing going up that 10 to 15 percent a year let's talk about another 30 to 40 15:2815 minutes, 28 secondspercent even in that worst case scenario you're still looking at buying it to what today's price is currently you're it's not a discount to buy at 15:3615 minutes, 36 secondsthat time versus where you're at today assuming that everything continues to move forward like it like all the numbers say it will yeah no 15:4315 minutes, 43 secondsthat's very good advice i hope everybody heard all this you know some really good information on building home the market different things like that uh heed that 15:5115 minutes, 51 secondsbecause we've been talking about that for a long time cost of waiting is real and um and it is hard because i've seen 15:5815 minutes, 58 secondsseveral people several years ago that couldn't afford what they you know and it's like ah i should have been able to buy is the thought and and obviously uh 16:0616 minutes, 6 secondsyeah anyhow it's that it's that so uh and we want everybody to be able to buy a home i think homeownership is a very good thing for everybody so uh let's let's switch gears here a 16:1516 minutes, 15 secondslittle bit so um you know you know still in the real estate thing and stuff like that but let's talk more personally about you what what do you attribute 16:2216 minutes, 22 secondsuh obviously you know i when i started this podcast or start at the beginning of this podcast all the different things you've done obviously a lot of you know units sold different things like that 16:3016 minutes, 30 secondswhat do you attribute your success to why why you know how have you become successful there i mean what what is the the secret sauce there 16:3816 minutes, 38 secondsthat's a loaded question i i i think that the family tie has to be talked about obviously right i think um 16:4616 minutes, 46 secondsi have definitely had advantages by by being able to brush shoulders with with absolute icons within the industry here in utah 16:5416 minutes, 54 secondsum but i think i also love what i do okay and and that has been been huge for me and i think if anybody has gone through 17:0217 minutes, 2 secondsthat buying process with me regardless on how the process went if you felt like it went smooth or not nobody would would say that i didn't 17:1017 minutes, 10 secondslove what i was doing and i think that that gets lost sometimes especially when you're in a commission in a fast-paced job people 17:1817 minutes, 18 secondsare so focused on what's coming next that they forget to to enjoy the time today that's right they forget to enjoy what they're doing sure and i think that 17:2617 minutes, 26 secondsif if nothing else what that has has allowed me to do is do everything that i can to get better today so that i can be better and have that same opportunity 17:3417 minutes, 34 secondstomorrow and i think that's anybody that's trying to get into the industry that would be a big piece of advice to figure out how to get better every single day i love that i love that 17:4317 minutes, 43 secondsand enjoy what you do i guess too right amazing yeah and and don't get me wrong there there's a lot of this job that i absolutely don't like 17:5117 minutes, 51 secondssure yeah i don't like doing paperwork i don't like i don't like doing some of the stuff that comes with selling that many units but that's just part of it right but but 17:5917 minutes, 59 secondsdoing what you can to maximize your time and doing the things that bring you joy right to quote marie condo 18:0618 minutes, 6 secondswell i felt bad you had adrian on last week and he was quoting all sorts of party i know him garyvee says to post three tick tocks a 18:1518 minutes, 15 secondsday right like that's that's kind of what that was about all the the the the advice that yeah that's that's about where my quotes stop but yeah um 18:2418 minutes, 24 secondsfigure out what brings you joy and then and then figure out how to outsource some of the stuff that that doesn't and build a team right you've obviously done that and instead of focusing on how to produce a 18:3318 minutes, 33 secondspodcast right you said okay i can host i can have this conversation i'm not going to focus on the production because i'm going to focus on the the production the volume yeah i like that i like that yeah 18:4118 minutes, 41 secondsthat's right i like that um okay well obviously you've done very well and i like that you know uh you know your dad's a good guy i know your 18:4818 minutes, 48 secondsdad and and uh i you know that's that's good to acknowledge that but also but i mean that's only one part of it right i mean the other part of it is you have to love what you do and obviously you've 18:5618 minutes, 56 secondsworked hard and done what you've done and you're standing on your own legs right i mean i think that's something to be admired well no and i i appreciate that it's something that i 19:0419 minutes, 4 secondsreally fought right for the first little bit um my time in the industry has has i felt like that was something that was always 19:1219 minutes, 12 secondshanging over my head right kind of a scarlet a on my chest i i've said that a couple of different times to people yeah but when you can acknowledge where you 19:2019 minutes, 20 secondscame from it does get a lot easier to right we all have those different things mine just happens to to correlate directly because my dad was an agent i'm an agent 19:2819 minutes, 28 secondsbut we all have that right we all have different things that we were that we were given things that we were born with things that were taught to us that will help us do better right that 19:3619 minutes, 36 secondswill help us be better than we were yesterday right yeah not only what do you do with that but can you acknowledge that can you be open to that can you 19:4419 minutes, 44 secondsand it took me a really really long time to get comfortable with i i call my daddy issues but it's not that right that's just like a good label to put on 19:5219 minutes, 52 secondsit yeah um but can we get comfortable with where we came from and not let it not let it define who we 19:5919 minutes, 59 secondsare both in a negative and a positive way right if your parents were really really successful you have more to prove now yeah if your parents weren't then be an example to 20:0820 minutes, 8 secondsyour kids or be an example to that next generation right that we we all have things that we came from love that actually hey good job yeah 20:1620 minutes, 16 secondsum talk to us about so you have uh veered off a little bit from real estate as far as you know you have other businesses 20:2320 minutes, 23 secondsgoing on right business business okay business okay tell us yeah i want to make that very clear like i with what we're about to talk about yeah it was not 20:3220 minutes, 32 secondsi've had a few people ask me that are close to me like if i'm trying to get out of real estate if it's my goal to get out of real estate i absolutely still love this the passion is still 20:3920 minutes, 39 secondsthere the fire is still there i very much enjoy what i'm doing uh having said that i i've taken a mistress 20:4620 minutes, 46 secondsright there there is something that i have found that that has been very very enjoyable right and my process in real estate has been just a little bit 20:5520 minutes, 55 secondsdifferent right we were talking about this a little bit in the do you call it a pre-show yeah pretty sure yeah in the pre-show um but i was talking about this in the in the pre-show 21:0321 minutes, 3 secondsmy main focus has been trying to help real estate agents sell more houses right so all of the marketing and all all of the the 21:1121 minutes, 11 secondsoutreach that i have done has been focused on buyer's agents right so of those 350 houses that i sold in the last two years i would say 21:1921 minutes, 19 seconds345 of those all were represented by a buyer's agent right the other five that i found were probably two of my siblings a cousin right but the people that i know 21:2821 minutes, 28 secondsmajority or buyers so you like buyers that you're yeah you work with them and yeah edge works with them but then that's my sole focus so i don't sit model homes i don't sit around to wait 21:3621 minutes, 36 secondsfor those leads to come in what i realized a couple of years ago what edge has been amazing allowing a handful of us edge agents to go out and do is say hey there's a massive buyer 21:4521 minutes, 45 secondspool right now that are represented by some fantastic buyer's agents can we as a builder go and network with them yeah and help bring them in and say hey we have all of this inventory that we 21:5421 minutes, 54 secondstalked about earlier yeah let me help you sell some houses yeah and so um my focus has shifted a little bit from 22:0222 minutes, 2 secondsokay can i sell this house to viewing the buyer's agent as my client now right the the buyer as far as i'm concerned is the buyer's agent client and it's edge's 22:1022 minutes, 10 secondsclient the buyer's agent is who my client is did i say that correctly yeah yeah that makes sense yeah the buyer and the buyer's edges client 22:1822 minutes, 18 secondsthe buyer's agent is mine that's who i am working with that's who my focus is and so i kind of went through this transition process of bring me buyers bring me buyers bring me 22:2722 minutes, 27 secondsbuyers to how can i help you how can i help you sell more houses how can i create value for you outside of just selling edge homes sure right so there's 22:3522 minutes, 35 secondsbeen times where i know people have used me to shop against there are times where i know that buyer's agents have brought age or buyers through just to help check 22:4322 minutes, 43 secondsit off and then they go buy resale and that used to really frustrate me because i felt like i was being used and abused yeah yeah yeah until i got to the point where i was like no let's figure out how 22:5122 minutes, 51 secondsto start creating value and so this mad cash media that we're gonna talk through just a little bit was was 22:5922 minutes, 59 secondsthey say uh necessity is the mother of all innovation but adrian can tell us who said that i'm sure um but but innovation uh 23:0723 minutes, 7 secondscame because i felt like i i needed to right and and it was all based around that idea of how can i create value for people sure 23:1423 minutes, 14 secondsand uh and so tell us about so uh i mean content creation just so tell us what the business does then so the business is you know yeah so the the business is 23:2323 minutes, 23 secondsthis i i i was sitting on a beach in hawaii last may and i was feeling really really good about myself sure not physically because i i i 23:3223 minutes, 32 secondsdefinitely didn't post any pictures of me on the beach no no beachbody yeah correct but i was staying at the nicest hotel in the nicest room for 10 days 23:3923 minutes, 39 secondswith my wife and the money side of it didn't matter to me right i didn't care if we had to spend four dollars for a pina colada like i was feeling really really good 23:4723 minutes, 47 secondsyeah very much so and i i realized like okay i need to start to automate this a little bit and i had hired my own personal tc or assistant to help process 23:5623 minutes, 56 secondsa lot of the paperwork and the stuff that i didn't want to um but i had to figure out a way to i don't want to say shortcut a lot of people use shortcut as like a negative term so if 24:0524 minutes, 5 secondsyou hear me use it i think it's a positive thing i wanted to figure out how to shortcut my realtor outreach just a little bit um 24:1324 minutes, 13 secondsand the way that i was going to do that was by posting more on social media but as anybody in our industry or any industry has come to find out if you're 24:2124 minutes, 21 secondsreally really good at what you do if you're really good at doing lending if you're really good at selling houses and you're not very good at doing content creation you're going to get 24:3024 minutes, 30 secondsburned out on it very very quickly yeah and i had started trying to do it a couple of times but i got really really frustrated because it would take me two or three hours to put together a stupid 24:3824 minutes, 38 secondsreel it would take me a handful of hours to put together a video about our upcoming releases sure and so i had the time i could be selling real estate 24:4524 minutes, 45 secondscorrect right yeah i in 2020 i i sold the house every 36 hours for the entire year straight so if i was gonna take four to six hours to create content for 24:5424 minutes, 54 secondsa day i legitimately felt like it was costing me a deal and the argument for me was always okay well if i can put out social media content 25:0225 minutes, 2 secondsand then get a sale from it it was worth it well i was like well i'm already getting the sale so why do i need to be doing this um 25:1025 minutes, 10 secondsand kind of the last two years when i really started to hit those numbers a big reason why i was able to hit that level of production was because i think i got really good at staying in my lane 25:1825 minutes, 18 secondsand doing the things that i was good at and kind of outsourcing some of the stuff that i was was not good at which was the paperwork which was chasing emails which was a lot of that stuff 25:2725 minutes, 27 secondsthat would bog me down and take time away so i for the first time in my life that was when i kind of had to run my own business if you want to look at it like that yeah 25:3525 minutes, 35 secondsand so i made a couple of hires i hired one or two individuals to come and just create content for us 25:4225 minutes, 42 secondsum and it worked but i realized really really quickly i don't have eight hours of content a day so i started calling these different agents and these 25:5025 minutes, 50 secondsdifferent people that i was working with and i said hey if i made some new construction content for you right come into our model home i'll make some new construction content 25:5725 minutes, 57 secondsfor you it's on my dime would you say yes and everybody said yes yeah so we started just filling up my these kids 26:0426 minutes, 4 secondsschedule that i was working with at creating content i was like okay there's something here yeah and so our entire focus is is content creation 26:1326 minutes, 13 secondswithout people having to actually work with with creators which can get frustrating at times right it can be tough it can be 26:2026 minutes, 20 secondskind of difficult to work with the entire premise is people that have brands people that have content just 26:2826 minutes, 28 secondsthat don't have the ability to create it i want to give you the ability to create it and that's been going well it's been going really really well and i think 26:3626 minutes, 36 secondsthat there's kind of two sides to it there's a ton of brands a ton of entrepreneurs a ton of of individuals that feel like they were in the same spot i was which was i'm at the top of 26:4526 minutes, 45 secondsmy game i'm doing really really well within my industry but i don't have the ability to take time away from what i'm doing to create content on a consistent 26:5226 minutes, 52 secondsbasis because again you're giving up like because you already know you're worth so much you know not an arrogant way but like in a hey i'm 26:5926 minutes, 59 secondsi can make money doing this i already know i can do it so i switch and spend time doing you know something that i don't know if i can make money for sure 27:0727 minutes, 7 secondsand so the other side of it was i i i'm 28 the generation i i think that i am a 27:1527 minutes, 15 secondspart of grew up consuming content we grew up with the first time ever really the ability just to scroll through our phones for hours on end and have content 27:2227 minutes, 22 secondspiece after content piece that's your content piece yeah and so we all became very very good at consuming well there's another generation that's coming up below us these kids that are 17 18 and 27:3027 minutes, 30 seconds19 years old they grew up with it being flipped saying okay i want to be creating content yeah and so we have jordan how many kids do we have now is 27:3827 minutes, 38 secondsthere seven of you eight of you yeah so now we have eight full-time creators on staff that all specialize in 27:4627 minutes, 46 secondsdifferent things um jordan's unbelievable he joined us in january jordan's been putting out up to three pieces of content a day for me and it 27:5327 minutes, 53 secondshas been easy right so once again going back to what we were talking about a little bit earlier which was stay in your lane stay good at what you are good 28:0128 minutes, 1 secondat and put the majority of your time and focus into that will handle the content creation side and it and it's these kids that are just unbelievable what they do so they were 28:0928 minutes, 9 secondsall working obscure jobs random jobs odds and end jobs and i i told them i said drop out yeah 28:1628 minutes, 16 secondsright not really he graduated early if his parents are listening um but come and work for me and let's take away you having to schedule let's take 28:2428 minutes, 24 secondsaway you having to work this part-time job up until you get good enough that you can go full time and let's see just how good you can get at this and it has absolutely 28:3228 minutes, 32 secondsblown me away at how good these get these kids i call them kids right because they're like 10 years younger than me obviously yeah you're old 28:4028 minutes, 40 secondshow good these kids are though at creating and doing what they're really really good at sure and on the flip side of that i i have been the one that schedule it because you and i can 28:4828 minutes, 48 secondshave a conversation about content creation where i would get frustrated at times when i felt like i was talking to the creator saying hey this is kind of what i'm thinking this is 28:5628 minutes, 56 secondsjust different different brains right different brains from an entrepreneur to a creative type person so it's been a ton of fun me just scheduling as many shoots and getting in 29:0429 minutes, 4 secondsfront of as many people as i possibly can and saying hey do you want content and then turning it over to these guys who are just absolutely phenomenal what they do so it's kind of the hybrid we 29:1329 minutes, 13 secondsdon't do advertising we're not trying to get into ads i don't care about facebook ads i think facebook ads are going to start to go away from a lot of people i think that that's 29:2129 minutes, 21 secondsthe band-aid that a lot of companies have been putting on their social media for years because that was the only alternative right but 29:2829 minutes, 28 secondsthis has kind of been my main focus with it but the difference between branding and advertising right branding versus advertising they sound the same until you actually break 29:3529 minutes, 35 secondsthem down the reason why i am now choosing to invest every extra marketing dollar that i have into branding instead of advertising is because advertising stops the second that your money runs 29:4429 minutes, 44 secondsout yeah the second thing your ad spend is done it's gone yeah branding i haven't looked at my phone but i've probably received another 50 to 29:5229 minutes, 52 seconds20 views on tick tocks i've probably received another 10 or 15 views on reels just while we've been sitting here right so choosing to help people invest that money into branding and giving them the 30:0030 minutestools to invest into their own personal brands instead of advertising i i think that that's the direction that we're going to start to see a lot more 30:0730 minutes, 7 secondspeople go in the next four to five years is is personal branding and content creation over advertising yeah makes sense 30:1530 minutes, 15 secondsi love that um well okay so um sorry i'm just processing everything i 30:2230 minutes, 22 secondslike there was a lot of me stuff there was a lot there i like it so i you know i like kind of learning stuff you know i'm like i should take some notes here um 30:2930 minutes, 29 secondswell and and so i guess going back to that so and it's not just real estate people that you're marketing to i mean with that business right i mean you know this is i think you said restaurants 30:3730 minutes, 37 secondsstuff like that too right i mean you know other other companies are using your your content creators right yeah we've been we've been kind of filming for a whole bunch of different brands and 30:4530 minutes, 45 secondsoriginally i was going to stay within real estate right like i said of course this was not a way for me to jump ship on real estate i i still love it i probably always will and i probably will 30:5230 minutes, 52 secondsalways be selling to some extent but this has been a lot of fun being able to cross lines once again going back to what what the status quo 31:0131 minutes, 1 secondhas been people get within one niche and they kind of stick there as far as a creator what what people don't understand is that jordan is going to go from filming 31:0831 minutes, 8 secondsa car show to filming a restaurant to filming a listing now when you go from filming a car show 31:1731 minutes, 17 secondsto filming a restaurant to filming a listing that listing video is going to feel unlike anything else that is out there because we're going to pull some of what we learned from the car shoot 31:2531 minutes, 25 secondsinto into the listening video right and so i almost feel like it's a a duty that's too strong of a word but i 31:3331 minutes, 33 secondsfeel like it's a necessity for our content creation company to stay ahead of what other people are putting out and that's going to be always us crossing lines and pulling 31:4131 minutes, 41 secondsfrom all sorts of different places to make the content feel unlike anything else that's out there okay um so so 31:5031 minutes, 50 secondshere's a question for you as far as and i've enjoyed talking to you um you know what and i almost maybe could answer this 31:5731 minutes, 57 secondsright but what motivates you i guess with you know with doing these you know i think you have a good drive right i mean and maybe part of it is 32:0732 minutes, 7 secondsyou know obviously dad was successful and stuff like that so you're like okay hey i've been given a lot here i want to be successful too right you know what can i do i mean and so i mean but i'll 32:1532 minutes, 15 secondslet you answer that question but i mean what motivates you i mean that's a hard question because i don't feel like i'm a motivated person right which i think surprises people 32:2332 minutes, 23 secondswhen i say that but this is just this is who i am it doesn't matter if it's at two o'clock in the afternoon or if it's at eight o'clock at night this is who i am but i think that what 32:3132 minutes, 31 secondsit is for me is that i want to be better than i was yesterday okay if i am not better after today than i was yesterday i'm gonna be frustrated i think that's 32:3932 minutes, 39 secondswhat i expect out of everybody that comes and works for me is for the content that they're putting out to be better than it was yesterday and so far it has been right i i was talking to one 32:4632 minutes, 46 secondsof the kids that very first started with us and he looked at me goes hey i'm done with everything in the editing and i looked up i said ben how are you already done and he goes i'm a lot better than i 32:5332 minutes, 53 secondsused to be and i said that is exactly what we need to be having yeah right jordan is able to get out three pieces of content a day and he doesn't touch a 33:0133 minutes, 1 secondlaptop once it's unbelievable he shoots with the camera and he and he's now been able to get it to the point now where he can turn out a tick tock in probably 10 33:0933 minutes, 9 secondsminutes it's just it's absolutely crazy to me on his phone on his you know what it is i don't know how the hell he does right but but he doesn't he's going to 33:1633 minutes, 16 secondsimagine it ends up he's posted on my post so but i think that that's what it is for me is 33:2533 minutes, 25 secondscan i be better than i was yesterday can i have fun doing it in my way can i have fun can i can can i do it in a way that that gets me 33:3433 minutes, 34 secondsgoing right can i can i push to a level that has just never been seen before not because i care about doing it for anybody else but because i 33:4233 minutes, 42 secondsi want to see if i can get there myself sure so i i that's a hard question i think for me to answer because i don't have a silver bullet for anybody else 33:5033 minutes, 50 secondsbut i think what it comes down to is being very self-aware and what drives you right and figuring out what it is that's important to you yeah 33:5933 minutes, 59 secondsuh along those same lines you know long-term goals for yourself i mean you know i don't even know anymore 34:0834 minutes, 8 secondsyeah and and the reason i i heard adrian say this last week it's like the third time i brought him up i sound like a fanboy but um we'll let him know yeah we'll 34:1634 minutes, 16 secondsgive you his email thank you i appreciate that but last week he said i'm not really a person that like does goals okay or two weeks ago and and i felt that because i 34:2434 minutes, 24 secondsi'm not necessarily a person that that does goals i i think it's been really good because i don't get my wife is very very good at looking forward and saying hey this is what 34:3334 minutes, 33 secondswe're going to need to do in order to get to this point and i want to know okay what do i need to do today so i think i i think for me just keep pushing in the areas that i want to keep 34:4134 minutes, 41 secondspushing and keep doing it in a way that makes me happy and outside of that i think money will follow i think if it's fame that you're chasing fame we'll follow like whatever 34:4934 minutes, 49 secondsit is that you're chasing you can go and get it but i i hopefully in in five years we're we're running a successful content creation 34:5834 minutes, 58 secondscompany that is creating for some of the top brands and some of the top real estate agents out there i that like i said that's always going to be a portion of what we do because i love being able to 35:0735 minutes, 7 secondswork with some of the top people within this industry right yeah yeah well i think they rub off on you right you know you get better surround yourself with people better sharpens iron yeah is kind 35:1635 minutes, 16 secondsof the go-to quote for me when it comes to stuff like that because you will only get better if the people around you are better yeah 35:2335 minutes, 23 secondswell uh boo i think you had several good quotes you know i know you're worried about yeah so you know adrian can you know there you go 35:3135 minutes, 31 secondshe got a lot of quotes here uh no hey thanks for coming on um i actually really enjoyed talking to you i think uh a lot of good content here as far as 35:4035 minutes, 40 secondsyou know obviously with uh obviously this business that you've created and then also going back to real estate as far as uh homes and and what's 35:4735 minutes, 47 secondsgoing on in the market and and how we can help people buy homes right and uh you know buy our build and stuff so anyhow thanks for coming on uh 35:5635 minutes, 56 secondsthanks everybody for listening uh like subscribed all those things and um we'll see you next time thanks
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